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Manager-Product Marketing

Educational Qualification: B.Tech- BE and MBA is a plus
Experience:: 4 -6 Years

Draup is a US-based growth-stage B2B startup, operating as an AI-driven enterprise decision- making platform for corporate leaders in sales and talent domains. With a focus on exponential growth, Draup is seeking a dynamic Sales Development Representative to collaborate closely with customers and enhance their success on the Draup platform.

Job Overview

As a Product Marketing Manager at Draup, you will be a key player in shaping and executing the go-to-market strategy for our products. Your responsibilities will include:

  • Market Research
    • Conduct in-depth market research to understand industry trends, competitive landscapes, and customer needs.
    • Gather insights to inform product positioning, messaging, and differentiation strategies.
  • Collateral Development
    • Lead the team of Product Marketing / Content Marketing specialists to create
      compelling and effective marketing collaterals, including product presentations,
      case studies, whitepapers, and sales enablement tools.
    • Ensure consistency in messaging across all communication channels.
    • Track content performance and optimize, asrequired.
  • Sales Enablement
    • Work closely with the sales team to provide them with the tools and materials needed to effectively communicate the value proposition of our products.
  • Customer Advocacy
    • Identify opportunities for customer advocacy initiatives to strengthen brand credibility.
  • Competitive Analysis
    • Monitor and analyze the competitive landscape to identify strengths, weaknesses, opportunities, and threats.


  • 4-6 years of experience in Product Marketing for B2B enterprise SaaS companies.
  • Cognitive and analytical bend of mind, with sharp focus on performance analytics.
  • Excellent verbal and written communication skills.
  • Good presentation skills.

About Us

Why work with us
Draup is a fast-growing enterprise decision-making platform for global CXO leaders in sales and talent domains. At Draup, you work with HR executives in Global 5,000 companies in supporting their Talent initiatives. Our clients include 3 of the Fortune 10 companies.
It doesn’t get any more cutting-edge than this the platform combines machine learning with human curation to help organizations make data-driven strategic decisions. We leverage insights from machine generated models augmented by a team of analysts. These analysts combine their training in handling huge datasets with their expertise in modern computing paradigms to add their learning-based insights to provide a 360-degree view of the sales and talent ecosystem.
We are on track to grow our revenues 10X in the next 4 years.

You own “It.”
By “It,” we mean the company. Draup Inc is proudly an employee-owned startup. We believe that for innovation to thrive, there must be no barriers between stakeholders, and we do our best to imbibe and act on this principle in everything we do. Our open-door policy encourages the free flow of ideas and nurtures a sense of ownership and a collaborative work spirit.

A startup that is immune to “Burn Out.”
Yes, we value efficiency, drive, and focus. But above all, we take special care to ensure that you don’t have an “episode.” Our generous medical benefits and ask-no-questions leave policy to give you the peace of mind to unwind when you need to the most.

Never worry about “What Next?”
Our comprehensive career path lets you explore your preferred target position and even maps out pathways to get there while balancing your existing priorities.

Where your “can-do spirit” meets with opportunity
Started by two entrepreneurs, Vijay Swaminathan & Vamsee Tirukkala, the entrepreneurial mindsetflows deep in every project we undertake. Employees are actively encouraged to tap into new revenue streams and explore every opportunity to improve the platform and deliver clients with an awe-inspiring effect every time they use our platform.

Everyone plays a part
Like a well-oiled machine, Draup’s various in-house teams – research, marketing, consulting, analytics, technology, psychology, data science and others – come together to deliver a seamless platform experience that has caught the fancy of Fortune 100 enterprises.

DRAUP was conceptualized in 2017 and is the brainchild of Zinnov co-founders Vijay Swaminathanand Vamsee Tirukkala. Read more about our leadership team here.

Socialise with us!

Functions: Marketing
Location: Bangalore

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