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Vijay Swaminathan

CEO, Draup

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Prioritize the Right EVPs that Matter to your Employees

Apr 28, 2025

This week, we worked on an EVP prioritization model that will be useful for you. This model is important because a generic EVP no longer works; employees expect more personalized, purpose-driven, and digital-enabled experiences. 

The EVP Decision Matrix helps companies use a data-driven approach to prioritize the elements that truly matter, balancing employee needs with business feasibility and strategic impact. This ensures that EVP investments are aligned with what creates the most value, both for the workforce and the organization.

The EVP Decision Matrix Model is a structured tool that helps organizations evaluate and prioritize various components of their Employee Value Proposition (EVP). It combines multiple inputs to guide strategic decisions on what matters most to employees, what is feasible for the organization to implement, and what provides a competitive edge in the talent market.

Purpose of the Model
The model is designed to prioritize EVP components based on three main factors:

  • Employee Importance (EI): How much employees value a particular EVP component
  • Organizational Feasibility (OF): How easy or practical it is for the company to implement the component
  • Competitive Advantage (CA): How much the component helps in attracting or retaining top talent

Key Components

  1. EVP Inputs
    • Contains a list of around 16 EVP elements such as salary, equity, flexible work, career growth, and purpose
    • Each component is briefly defined
  2. EVP Model (Decision Matrix)
    • Each EVP component is scored on Employee Importance, Organizational Feasibility, and Competitive Advantage
    • A weighted formula is used: 0.5 * EI + 0.3 * OF + 0.2 * CA
    • The output includes weighted scores, observations, recommended actions, and a prioritization tag
  3. Industry Example
    • Offers practical suggestions for tailoring the model: evaluate the budget, and use analytics for benchmarking
  4. Reframing EVP for the AI Era
    • Adjusts traditional EVP dimensions to reflect AI-driven work environments
    • Updates include self-directed learning, flexible mental health support, and AI-augmented productivity benefits
  5. Traditional vs. AI-Ready EVP Comparison
    • Contrasts conventional EVP practices with future-ready ones, across dimensions like career agility, recognition, and tech empowerment

Core Outcome
This model supports HR leaders and talent strategists in making informed decisions about which EVP elements to invest in, ensuring alignment with employee expectations, organizational capability, and the evolving impact of AI.

Summary:  The EVP Decision Matrix Model is a structured framework that helps organizations prioritize employee value proposition elements based on employee importance, feasibility, and competitive advantage in the context of evolving workplace dynamics.  A spreadsheet model is attached

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