by Draup Team | Dec 21, 2023
In B2B marketing, adeptly navigating the intricate paths of buyer intent isn’t just beneficial—it’s a prerequisite for success. Reports indicate that potential buyers invest about 12 hours in researching a product or service before reaching out to a sales...
by Draup Team | Apr 10, 2023
Intent Data is a powerful tool for businesses looking to gain insight into the decision-making process of B2B buyers. These buyers spend an average of 12 hours researching a product or service before engaging with a sales representative, during which they seek...