Snap Inc to implement Augmented Reality in Video Meetings in partnership with Camo

Key Insights and Signals in Media & Entertainment

Centre set up and Expansion 
Facebook announces USD 800 Mn Los Lunas Data Center expansion
After the addition of the two buildings, the USD 2 Bn data center will sit at 3.8 Mn square­feet. Read More>>
Riot Games to open an e-sports broadcast center in Dublin
Set to open in 2022, the new production center will be the first of up to three facilities worldwide. These broadcast centers will comprise production and audio rooms, bullpens, and live stages. They will be equipped with digital broadcast and production capabilities tailored for e-sports. Read More>>
Mergers and Acquisition
Krafton to acquire Unknown Worlds Entertainment
Unknown Worlds Entertainment will still act as an independent developer, with all staff and leadership remaining the same. They will continue to update the Subnautica series and work on a new project set for Early Access in 2022. This marks Unknown Worlds Entertainment as the sixth indie acquired by Krafton. Read More>>
Playtech gets a takeover proposal from major investor Gopher
Gopher Investments, which holds a nearly 5% stake in Playtech through an affiliate TT Bond Partners, made a preliminary approach seeking access to some due diligence information to weigh a possible offer. The discussions with Gopher are at an early stage, and the terms of the potential bid were not disclosed. Read More>>
Scientific Games acquires Authentic Gaming to enter the Live Casino market
This acquisition marks another milestone in Scientific Games’ strategic plan as the company continues to execute its vision to become the leading cross-platform global game company. Globally, the Live Casino market comprises approximately 30% of the iGaming market and is a crucial product vertical for players. Read More>>
Seven West Media to buy regional affiliate Prime for USD 132 Mn
The acquisition will be subject to a vote by the Prime Media Group shareholders in December 2021. The decision has gained support from its board directors and key shareholders, Mr. Catalano and Mr. Gordon. Other significant shareholders, including Keybridge Capital, Regal Funds Management, and Spheria Asset Management, also support the deal. Read More>>
Tencent to acquire a stake in Japanese media publisher Kadokawa to boost global presence
The company will acquire a 6.86% stake in Kadokawa for USD 264 Mn as a part of the company’s plan to expand its overseas footprint and build upon its status as the world’s largest video game company. This marks Tencent’s largest investment in Japan so far. Read More>>
iHeartMedia and DraftKings ink a strategic agreement
The agreement makes DraftKings the official odds supplier for iHeartMedia’s broadcast, digital, podcast, and social platforms. Additionally, as part of the agreement, DraftKings can co-create and distribute long-form content with iHeartMedia and receive preferred access to iHeartMedia’s full roster of diverse personalities. Read More>>
Roku announces measurement partnership with Nielsen
Nielsen described the partnership as a significant milestone on the path to Nielsen ONE, Nielsen’s transformative, cross-media solution that promises to enable advertisers and publishers to transact using a single metric across linear and digital television. The partnership will allow publishers to measure content across Roku’s 55.1 Mn active accounts. Read More>>
Microsoft and Sega are considering a Cloud Gaming partnership
In a regulatory filing, Sega points out that it is exploring developing big video game titles with a global reach using Azure Platform. The company did not reveal any specific details on the matter, including exclusivity for the titles or capital investment. Read More>>
Camo teams up with Snap to bring augmented reality to video meetings
The company has released a new update that integrates the Snap API to add AR to your video meetings. Snap’s AR capabilities, along with Camo’s functionality like zoom, pan, and other features, allow people to personalize how they appear and interact while in a meeting or chatting with long-distance friends. Read More>>
The Trade Desk partners with Lifesight to help brands optimize digital campaigns
Through the platform, marketers can effectively measure how their digital campaign is driving in-store visits to complement other online campaign metrics such as views or clicks. By leveraging in-flight location data insights, marketers can optimize campaigns on the go and use those campaign insights to inform spend allocation and shape media strategies that drive better business outcomes. Read More>>
Executive Movement
AMC Networks promotes Dan McDermott to President of Entertainment and AMC Studios
McDermott, whose former role was president of original programming for AMC Networks and head of AMC Studios, joined AMC Networks in early 2020, having run the Lionsgate and BBC Studios scripted television partnership. With this new position, his responsibilities will be expanding to include oversight of the company’s business affairs, acquisitions, scheduling, and consumer PR operations. Read More>>
Discovery names Anil Jhingan as President and MD, Asia Pacific
Jhingan will commence in the role from 1 November, as current regional head Simon Robinson steps away from the APAC business. He joined Discovery in 2019 as Executive Vice President of Corporate Development, EMEA, and APAC and has over two decades of international media experience, including across the Asia Pacific. Read More>>
Former Facebook, NatGeo, and Netflix Exec joins PointsBet’s leadership team
Kyle Christensen has been appointed Chief Marketing Officer. As CMO, Kyle will oversee PointsBet’s overall marketing strategy, working closely with core partners to drive product growth and gain overall market share in one of the fastest-growing industries in the world. Christensen also led marketing for the launch of Facebook’s video platform, Facebook Watch. Read More>>
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Latest Industry Insights from Draup Braindesk


  • The company is keen on enhancing its streaming services to nourish entertainment experiences. 
  • The company intends to reduce advertisement repetition and unlock the shopping experience. 
  • The company intends on broadcasting live programs and offers on-demand content with Ultra HD visual treats 
  • The company is keen on developing the comic series, content, mobile ad formats and brings virtual interaction for unfastening streaming services 

Key Funding Alert

AudioMob raises USD 14 Mn in Series A Funding valued at USD 110 Mn 
The company will use the funding to expand the team in London and Abu Dhabi and develop more experimental audio technology. The company will continue to file patents in more countries, build the team and open up opportunities in other regions and markets. Read more>>

Startup Spotlight

Company – Curastory 
Total Funding  USD 2.31 Mn
About: Curastory allows content creators to shoot, edit, monetize, and distribute their video content to all of their video channels, like YouTube, IGTV, and FB Watch, for free. Content creators upload videos on Curastory’s platform, where they are matched with brand campaigns for ad monetization before distributing the final video to all of the channels with one click. Read more>>

Latest Reports Published in Draup

SiriusXM Account Intelligence Report: SiriusXM leverages its scale, cross-platform sales organization, and ad tech capabilities to deliver results for audio creators and advertisers. Another focus area for the company remains on enhancing its podcast platform capabilities. Read More>>
DirecTV Account Intelligence Report: DirecTV has developed the Stream Voice Remote and AR-based TV app to deliver better options to customers and partnered with IBM for Customer Service for easy usage and more technological developments for customers. Read More>>
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