This week in Media & Entertainment: Media companies use AI/ML to streamline content generation, audit consumption trends and enhance user experience
Latest Industry Insights from Draup Braindesk
Companies in the media industry are heavily engaged in creating data apps, customized newsletters, and digital models that rely on deep learning and analytics.
iHeart Media is Involved in a detailed research approach and data gathering process to develop the company’s internal data analytics capabilities.
NBC Universal is developing a personalized morning newsletter using collaborative filtering with variational autoencoders.
Omnicom Group is involved in creating and deploying a Smart Reply application, leveraging state-of-the-art transformer models, to assist customer service representatives in resolving player issues, decreasing advisors’ handle time, and improving customer satisfaction.
Media companies are using digital technology such as AI/ML and cloud to develop new content, increase performance, and provide better customer experiences.
Ubisoft has developed a crowd simulation for Assassin’s creed. The game uses crowds of up to 120 characters to serve as obstacles to the player and allows limited interaction with the crowd.
Pearson adopted a new technology called Einstein Chatbot. The main aim is to help customers with their top support requests like resetting passwords.
Pinterest taps a taxonomic knowledge management system that enables content-level understanding. It improves the accuracy of AI models on the platform that is involved in search and classification tasks.
With the support of new technology like AI/ML and cloud, media organizations are providing content with improved user services and stable encoding.
Comcast partnered with Xfinity Roberts to launch the X2 platform with limited information on the vendors powering the next iteration of Xfinity. It contains a recommendation engine that is embedded in the new Comcast X2 interface.
NCSOFT Corporation partnered with Intel for Cloud Gaming. To increase performance, NCSOFT is migrating its most performance-intensive modules to Intel Xeon Scalable processors.
Caesars developed a new system called Caesars VR Adventures. It is an immersive experience that takes guests into a three-dimensional virtual world.
Latest Reports Published in Draup
Wipro Communications, Media and Technology: Wipro is recognized globally for its practical approach to delivering innovation and an organization-wide commitment to sustainability. Read More>>
Sony Interactive Entertainment Account Intelligence Report: Entertainment focuses on improving the gaming platform by creating a new IP for PlayStation and providing a safer gaming experience. Read More>>
Key Funding Alert
Headfone raised USD 3.5 Million from two funding rounds
Headfone, an app that helps create and share audio content with listeners across India, wants to lead the Indian audio market. Run and owned by Bengaluru-based Diacoustic Labs Private Limited, Headfone entertains audio listeners with diverse talking points like stories, comedy, talks, and educational resources in multiple languages while filling the gap between supply and demand for Indian language content. Read More>>
Startup Spotlight
Company – Brandzooka HQ Location – Greater Denver Area, US Year of Inspection – 2015 Total Funding – USD 11.38 Mn About: Brandzooka makes it possible for anyone to put their ads on Primetime TV, Internet Radio, and the Web affordably in minutes. The company platform is built with the mission of making world-class digital advertising accessible and affordable to all. Read More>>
Key Insights and Signals in Media & Entertainment
Centre Setup and Expansion Netflix to pen Nordic hub in Sweden With offices in Amsterdam, Madrid, Berlin, London, Paris and Brussels, and with Rome and Istanbul opening later this year, the Nordic hub will allow Netflix to strengthen its creative and cultural partnerships across Sweden, Denmark, Norway, Finland and Iceland, to work on a growing offer of series and films throughout the region, and to bring even more diverse local stories to life for its members around the world to enjoy. Read More>>Deals and Deal Renewal Salesforce wins Disney Studios contract to overhaul digital workflows Salesforce will use the platform to support marketers and filmmakers for both streaming and theatrical content. Read More>> Facebook and Australian media company ACM sign content deal to feed news coverage on social network ACM has struck a deal with Facebook to provide its news coverage of Canberra and Australia’s key regional population centers to millions of online readers through Facebook News and to secure premium Australian journalism for Facebook’s upcoming news product. Read More>>Partnerships Golden Nugget Online Gaming partners with Google marketing platform partner Incubeta The digital marketing group will provide performance data, audience analytics, and media buying for GNOG on Google. Read More>> AccuWeather join forces with Microsoft to add new capabilities to Microsoft Azure Maps AccuWeather partners with Microsoft to provide its world-class technical capabilities within its global-scale Microsoft Azure Maps geospatial data analytics platform, helping businesses worldwide. Read More>> WPP and Microsoft to creatively transform content production through new cloud studio partnership WPP and Microsoft Corp. have announced a partnership to transform creative content production, beginning with the launch of Cloud Studio, an innovative cloud platform that allows creative teams from across WPP’s global network to produce campaigns for clients from any location around the world. Read More>>Mergers and Acquisitions Twitter acquires Scrolls in newsletter push The deal will see Scrolls’ 13-strong workforce join the social media giant to integrate the offering into a subscription service that will be released later in the year. Read More>> Zynga snaps up Chartboost for USD 250 Million Chartboost sees over 700 million monthly users and over 90 billion advertising auctions each month. Zynga will multiply its exposure to potential users of its games through the acquisition of this advertising powerhouse. Read More>> Fox Corporation reaches agreement to acquire Outkick Outkick is an omnichannel leader in sports, opinion, politics, and pop culture content across its radio, podcasts, online and social outlets, as well as being one of the foremost sources of sports wagering information in the United States. Read More>> Woven acquisition to help Slack rival Microsoft and Google Woven has grown to become one of the most powerful calendar apps in the market. It boasts unique technology that helps preserve what Google (GOOGL) and Microsoft (MSFT) are best at while filling the gaps that remain unsolved. Read More>>Executive Movement SBS ends its CTO search Darren Farnham will begin his permanent role immediately, leading the tech division at SBS and the continued delivery of unique advancements for its audiences, including the recent launch of the station’s Chinese media site. Read More>> TEGNA names Elliott Moore President and General Manager at KYTX in Tyler, Texas Elliott Longori Moore joined the TEGNA family in 2018 as a sponsorship and project manager for WFAA, TEGNAs ABC affiliate in Dallas-Ft. Worth, where he helped increase sponsorship revenue by more than 30 percent. Read More>>
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