InMobi partners with TrueData to scale identity resolution for advertisers

Key Insights and Signals in Media and Entertainment

Center setup and Expansion  
Google launches GNI Advertising Lab
The program will focus on technical and product training of teams and implementation to help grow the organization’s digital ad revenues. The program will select up to 800 small to medium news publishers and work closely with a select subset to guide them through the optimization/setup of their CMS, websites, and ad setups. Read More>>
Dentsu launches new gaming division to support brands
The company will be accessible through its production, creative, customer experience management (CXM), and media agencies globally. The company’s core offering covers bespoke game and IP development, in-game advertising, commerce, consumer promotions, native game integrations, augmented reality (AR), virtual reality (VR), talent activation, and esports. Read More>>
Mergers and Acquisition 
Wiley acquires J&J Editorial to advance publishing service offerings
The acquisition of J&J Editorial reinforces the company’s commitment to helping learned societies, professional associations, and publishers achieve their missions. With the acquisition of J&J Editorial, Wiley continues to build on an acquisition strategy that advances its mission to enable discovery, power education, and shape workforces. Read More>>
Tencent acquires 22% of the Blooper team
The investment is USD 19.5 Mn and makes the Chinese company the largest external shareholder. The Blooper team has released games such as The Medium and Player Witch. The Blooper Group recently signed partnership agreements with Konami and Tag-Doo as well. Read More>>
Perion Network (PERI) acquires Vidazoo for USD 93.5 Mn
The transaction consisted of USD 35 Mn in cash plus an additional USD 58.5 Mn as a performance earn-out as long as specific EBITDA targets are met. By combining Perion’s video suite and Vidazoo’s online video player (OVP), the companies intend to offer an end-to-end video solution creating a direct relationship between advertisers and publishers. Read More>>
Netflix makes its first gaming acquisition as it eyes new streaming revenues
The acquisition of Night School Studio will result in rolling out five mobile gaming titles in select European markets, including Spain and Italy. The acquisition is Netflix’s first as it looks to original and licensed games that can be rolled out across its streaming service. The financials of the acquisition were not revealed. Read More>>
Havas Group acquires Nohup, a leading digital transformation agency
This acquisition, led by Manfredi Calabrò, who runs Havas CX Italy and is CEO of Havas Milan, marks a further step in the expansion of Havas Group’s expertise in customer experience. Nohup was founded to create a service based on software development and system architecture, providing businesses with innovative solutions. Read More>>
Executive Movement
Advantage Solutions names SAP’s Robin Manherz to its Board of Directors
Robin’s extensive experience as a global technology and operations executive at a customer-focused business makes her a valuable addition to the board. Since joining SAP in 2007, Manherz has held an array of executive roles focusing on capital investment strategy, portfolio planning, strategic planning and execution, sales operations, and finance. Read More>>
Dentsu appoints Mike McCoy as Chief Growth Officer
Dentsu has appointed Mike McCoy, chief executive of its media agency Vizeum UK, as its UK and Ireland Chief Growth Officer, a new role. In his new role, McCoy will work with Dentsu’s media brands Carat, iProspect, and Dentsu X. McCoy has been at Dentsu for more than 20 years. Prior to that, he was the Managing Director of Amplifi. Read More>>
Flutter Entertainment named Amy Howe as CEO of the US Unit FanDuel
Howe joined FanDuel in February 2021 as President responsible for leading its core commercial functions across its Sportsbook, Casino, Racing, and Daily Fantasy businesses. Prior to joining FanDuel, she was the Global COO of Ticketmaster. Read More>>
Jyoti Deshpande appointed as CEO of Viacom 18
She already serves on the boards of Network18 and investee companies Balaji Telefilms and Saavn Media. In her new role, Jyoti will help bring synergies across all of the company’s media interests and investments and equip the company to drive significant growth opportunities. The move cements Deshpande as one of the highest-ranking women executives in the Indian entertainment industry. Read More>>
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Latest Industry Insights from Draup Braindesk

Hybrid Cloud in Media and Entertainment industry

  • Hybrid Cloud in the M&E industry is used for brief use cases like rendering and facilitating data access for remote and enables the organization to protect its intellectual property.
  • Hybrid Cloud enables remote content stored in a connected environment. It addresses the storage issues, increases the availability, and reach of the content.

  • Microsoft has partnered with Sony to develop future cloud solutions for the game and content-streaming services. This partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers
  • Yubo develops its social media app using Google Cloud to scale faster, support its security measures, and develop its live streaming capacity so that young people can make new friends safely.
  • Netflix collaborated with Amazon Web Services (AWS) to build a VFX studio in the cloud, powered by NICE DCV, a high-performance remote display protocol. It provides customers with a secure way to deliver streaming from any cloud or data center to any device over varying network conditions.

Key Funding Alert

Sky Mavis raises USD 152 Mn at nearly USD 3 Bn valuation for Axie Infinity play-to-earn NFT game
Sky Mavis has raised USD 152 Mn at a nearly USD 3 Bn valuation to help grow its Axie Infinity “play-to-earn” game that monetized via nonfungible tokens (NFTs). This funding is aimed at stirring a developer and player revolt against the establishment of gaming. The company and secondary sales of the NFT characters have now reached USD 33 Mn a day. Read more>>

Startup Spotlight

Company – Black Oak TV 
Total Funding  USD 1.62 Mn
About: Black Oak TV focuses on digital media, film, television, video streaming, and content such as black web series. They create short films, TV shows, movies, and more for their website, YouTube, Facebook, and Instagram channels. Read more>>

Latest Reports Published in Draup

SiriusXM Account Intelligence Report: SiriusXM leverages its scale, cross-platform sales organization, and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM also focuses on Podcast Platform enhancements for improving its business capabilities. 
Read More>>
Dish Network Account Intelligence Report: Dish Network aims to provide digital media content and a next-generation entertainment platform to deliver the full spectrum of content. Dish Network also focuses on advancing software-powered automation processes and artificial intelligence to power the operations of Dish’s network architecture. Read More>>
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