This week in Media & Entertainment: AR/VR and 3D-based media applications gaining traction amidst growing consumer interest

Latest Industry Insights from Draup Braindesk

As the usage of OTTs, smart televisions, cloud gaming, and cloud printing spiked during the COVID; the M&E companies are incorporating and altering their business architecture related to cloud.  
  • MGM, a media corporation best known for producing films and television shows, has teamed up with Amazon Web Services to reimagine its leading digital distribution network as a cloud-based solution.
  • Esports Entertainment Group (EEG) has acquired the software company ggCircuit specializing in cloud-based esports management.
  • ViacomCBS has partnered with Amazon Web Services (AWS) by which AWS will be migrating ViacomCBS’s entire broadcast footprint spanning 425 linear television channels to the public cloud.

Companies in the media and entertainment industry aim to have the most comprehensive portfolio through strategic partnerships with global leaders to have cutting-edge security solutions.  
  • Etisalat, a telecommunication and media services company, has fully acquired cybersecurity specialist firm Help AG.  
  • Dignitas, an American gaming company, has announced a partnership with ExpressVPN, a virtual private network (VPN) provider, to provide internet security services to its players.
  • Cloudflare and Apple have collaborated to create a new internet protocol that will close one of the most significant gaps in internet privacy that many people are unaware of.  

Sophisticated planning tools, advanced analytics, and machine learning, are being applied to content production, helping media companies to optimize human and technical resources.  
  • Netflix collaborated with Realness Institute to create an episodic content development laboratory for movie writers in South Africa, Kenya, and Nigeria.  
    EA partnered with KLab to develop an IP-based online mobile game.  
  • CBS partnered with the National Association for the Advancement of Colored People (NAACP) to create new, diverse content for linear television networks and streaming platforms.  

Interactive experiences around AR/VR and 3D-based games and movies are key use cases gaining high importance.  
  • Netflix partnered with OnePlus to deliver an incredible Netflix viewing experience on the much-awaited OnePlus 7 Pro.  
  • Disney collaborated with Oracle to directly connect with Disney fans, offering them rewards for their purchases.
  • Spotify and Starbucks partnered to encourage active participation among members of My Starbucks Rewards, who will be able to create their in-store playlists for Starbucks stores. 

Latest Reports Published in Draup

Wipro Communications, Media and Technology: Wipro’s collaborations aim at improving cloud infrastructure, digital transformation, and wireless connectivity. Read More>>
Sony Interactive Entertainment Account Intelligence Report: SIE focuses on the development of video game consoles and accessories with creating incredible games and cutting-edge experiences. Read More>>

Key Funding Alert

Myelin Foundry raised USD 1 Mn as a part of its pre-series A funding  
Myelin Foundry is a deep tech product startup, which allows users to access high-definition streaming experiences through its proprietary product, Fovea Stream. Read More>>

Startup Spotlight

Company – Greenfly
HQ Location – Greater Los Angeles Area, USA
Year of Inspection – 2014
Total Funding – USD 20.88 Mn
About: Greenfly is an enterprise SaaS company and the leader in advocacy marketing. The Greenfly digital media exchange platform enables organizations to fuel brand love by tapping the social media power of their advocates. Read More>>

Key Insights and Signals in Media & Entertainment

Your Disney World selfies just got so much cooler 
The new partnership allows guests to use the My Disney Experience app to take photos that include augmented reality technology. Read More>>
Google partnering with Shopify is pivotal and a masterstroke 
Google announced that it is working with the Canadian e-commerce giant to allow more merchants to sell across the search giant’s properties. Shopify’s 1.7 million merchants will easily be able to list where Google sells – its Shopping site, as well as on Maps and YouTube, which are some of the best Android apps. Read More>>
World Tourism Organization and Google partner to drive sustainable recovery
The two organizations will host trainings for Destination Management Organizations (DMOs), using a new Capacity Building Curriculum developed by Google. Read More>>
Ticketmaster integrates with Snapchat 
Snapchat users will be able to find nearby shows and buy concert tickets through the app as part of a new partnership with Ticketmaster. Read More>>
Lemongrass and Inawisdom Partner to Accelerate Data Discovery
The companies will work together to help enterprises build data lakes on AWS and leverage SAP data for cross-application process optimization, data discovery, and SAP estate cost optimization. Read More>>
Storytel signs audiobooks partnership with Spotify, shares jump  
Swedish audiobook streaming group Storytel has partnered with Spotify to allow its subscribers to listen to its library of audiobooks on Spotify from later this year, sending its shares up 12%. Read More>>
Bloomberg Media, iHeartMedia partner on Podcasts  
The two will co-produce over a dozen original podcasts, and iHeartMedia will also distribute Bloomberg’s 20 existing podcasts. Read More>>
Mergers and Acquisitions
Pearl Abyss acquires Factorial Games famous for ‘Lost Kingdom’ 
The total acquisition amount is worth 20 billion won in the form of purchasing 100% of the shares of Factory Games from companies such as 4:33 Creative Lab. Read More>>
Meredith to use the sale of its local media group to grow national publications into multi-platform brands
The plan for now is to use those profits to bolster the national titles that remain in Meredith’s portfolio and focus on organically growing into more of a multi-platform publisher. Read More>>
Wanda sells off AMC Theatre’s stake for USD 426 Million 
Wanda has had a controlling stake in the exhibition giant since 2012, but January’s Reddit-fueled rally saw the company trade in its super-voting Class B stock for Class A common stock, giving up control but giving it the option to cash out. Read More>>
Snap to buy WaveOptics for over USD 500 Million 
The vision behind WaveOptics’ AR eyewear is that it could allow a user to virtually see route directions in front of them or see information about a landmark in their surroundings. Read More>>
Executive Movement
Foxtel Media promotes Chris Oxley to national head of digital sales
His new role will see Oxley creating, implementing and executing strategic digital sales plans across the business, reporting in to Nev Hasan, Foxtel Media’s executive director of agency sales. Read More>>
Thomson Reuters nabs ex-NAB chief data officer 
Glenda Crisp is a transformative data executive with deep experience building high-performing teams and technical solutions for global companies. Read More>>
Teagan Croft to lead Sarah Spillane’s ‘True Spirit’ for Netflix 
Adapted from Watson’s memoir of the same name, the story details the then 16-year-old’s 2010 journey to become the youngest person to sail solo, non-stop and unassisted around the world. Read More>>
NBC veteran Rebecca Marks named Warner Bros TV Group Communications EVP 
In her new role at the evolving media giant, Marks will oversee consumer publicity, corporate communications, and awards season(s) offerings for WBTV and Warner Horizon Scripted Television properties, as well as unscripted and alternative television publicity, marketing, and promotions for Warner Horizon Unscripted Television, Telepictures, and Shed Media. Read More>>
CEO of TikTok, owner ByteDance to step down and move into a new role  
Zhang Yiming, co-founder of ByteDance, will step down as CEO and transition to a new role, the company said on Thursday. Liang Rubo, who is currently head of human resources, will take over as CEO of ByteDance globally and Zhang will move into a key strategy role at the end of 2021. Read More>>
Havas Media appoints Mike Bregman NA chief data officer 
Bregman reports to Global CEO Peter Mears who has also directly overseen the North America unit since the departure of Colin Kinsella in January. Read More>>
Amazon names Jeff Blackburn to lead global media & entertainment 
Blackburn becomes SVO of global media & entertainment at Amazon, with a remit that covers Prime Video and Amazon Studios. Blackburn reports to Amazon CEO Jeff Bezos until he moves to become exec chairman. Read More>>
Centre Setup And Expansion
FanDuel to open tech hub in Atlanta that promises 900 jobs 
FanDuel was drawn to Georgia because of a diverse talent pool and proximity to other tech companies and higher education institutions. Read More>>
Google to launch engineering centers in Mexico and Argentina  
The Mexican office will provide support services to its cloud computing clients across the globe, according to the company officials cited by the Mexican press. Read More>>
Deals and Deal Renewal
AT&T’s Discovery deal is about taking on Disney Plus  
The combined company brings together the components needed to build a new streaming giant. And it is already clear that this new Discovery-Warner hybrid has Disney in its sights. Read More>>
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