This week in Media & Entertainment: A £1bn supercomputer to take weather and climate forecasting to the next level

Latest Industry Insights from Draup Braindesk

Media and Entertainment companies are focusing on AI-powered Audio Transitions, Automated Transcription, and News writing Robots. 
  • iHeartRadio partnered with Super Hi-Fi, an AI company to solve awkward transitions between songs while listening to internet radio, a playlist, or picking the songs that are being retrieved from those upcoming albums. 
  • Thomson Reuters launched a new video feature that uses AI to provide customers with access to near-instant, time-coded speech-to-text transcripts. The system employs AI to provide automatic translations for each transcript into English. 
  • RTL Nieuws has introduced the editorial robot ADAM (Automatic Data Article Machine) to write stories based on large amounts of data collected, analyzed, and processed by journalists, making it possible to cater to local trends. 
Innovative storytelling and Predictive content planning are two areas where the cloud is leveraged to develop new products, enhance efficiency, and provide better customer experiences.  
  • Ubisoft has developed a crowd simulation for Assassin’s creed. The game uses crowds of up to 120 characters at a time to serve as obstacles to the player, but also allows limited interaction with the crowd. 
  • Pearson adopted a new technology called Einstein Chatbot to help customers with their top support requests like resetting passwords. 
  • Pinterest taps a taxonomic knowledge management system that enables content-level understanding, improving the accuracy of AI models on the platform that is involved in search and classification tasks 
Intelligent production and Ecosystem Development are made possible in the Media and Entertainment industry by using AI. 
  • IPG partnered with ACXIOM and launched Kinesso, a Marketing Intelligence Engine application that helps marketers amplify the impact of traditional and addressable media through the better use of data in which AI helps for the targeted ad for the common search 
  • Valve introduced infinite single-player games using AI. It helps to create infinite single-player games, with maps and objectives that continue to increase over the months, without the man-developer having to work continuously. 
  • Warner Music-Warner Bros partnered with Cinelytic for its AI project management system to assist in making decisions on movies during the greenlight process 
  • Snapchat introduced a platform to create vertical ads instantaneously. The ad creators are required to upload their creative properties and the Instant Create will import photos from their website if requested. 

Latest Reports Published in Draup

Microsoft Account Intelligence Report: The company focuses on strengthening its cloud and gaming solutions to integrate technology and products into value-adding experiences and solutions for customers. Read More>>
Ericsson Account Intelligence Report: Ericsson focuses on Robotic Process Automation or Network and Invoice Processing activities to increase efficiency and capabilities. Read More>>

Key Funding Alert

Influencer led marketplace startup Socialswag secures funding  
Socialswag, the fan engagement startup launched by Indian actors Akshay Kumar and Rana Daggubati, has raised close to $1 Mn in its seed funding round. Socialswag will enable individuals to connect with celebrities, influencers, bloggers, and other inspirational personalities, through personal interactions and learning forums. Read More>>

Startup Spotlight

Company – Picfair
HQ Location – London, United Kingdom
Year of Inspection – 2013
Total Funding – USD 3.16 Mn
About: Picfair is a photo marketplace that helps amateur and professional photographers sell their work through personal online stores and a central marketplace. Read More>>

Key Insights and Signals in Media & Entertainment

Riot Games MENA announces partnership with Intel and Logitech 
Intel and Logitech are expanding their relationship with Riot Games MENA as they are already working with Riot in the region on initiatives within the League of Legends. Read More>>
Met Office and Microsoft’s 1bn machine to be world’s most powerful weather computer  
The Met Office has teamed up with Microsoft to create what it claims is the world’s most powerful weather- and climate-forecasting supercomputer. The supercomputer, which has been funded by 1.2bn of government money, will reportedly be more than twice as powerful as any other computing machine in this country, and among the 25 most powerful in the world. Read More>>
Shutterstock integrates with Google Drive™ for Enterprise 
The integration will make licensed Shutterstock creative images readily available to new and existing Enterprise customers for use company-wide, speeding up workflows and increasing productivity across teams. Read More>>
The Trade Desk and Beatgrid partner on new technology  
The industry-first partnership will provide a number of The Trade Desk’s UK clients with relevant insights derived from Beatgrid’s new advanced mobile Automatic Content Recognition (ACR) panel platform. The unique technology aims to offer advertisers a single source to measure incremental reach across Connected TV (CTV), linear TV, and online video. Read More>>
Terminus adds API integration with LinkedIn marketing solutions  
On the heels of securing $90M in Series C funding from Great Hill Partners, Terminus announced its API integration with LinkedIn Marketing Solutions. Campaign-level reporting: Customers will soon be able to view LinkedIn ad campaigns alongside other campaigns directly in Terminus. Support for all LinkedIn ad types: The new integration means mutual customers can use all LinkedIn ad formats including Sponsored Content, video ads, Lead Gen Forms, and more. Read More>>
Mergers and Acquisitions
Ladbrokes owner lobs $2.7 billion offer for Tabcorp’s wagering and media arm 
Entain’s bid is an improvement over several informal offers it received in March which valued the company’s unit, struggling from closed betting shops and canceled sporting events due to COVID-19 restrictions, at around A$3 billion. Read More>>
Evolution Gaming spends $534 million buying Big Time Gaming  
What made Big Time Gaming leaders in the market is their breakthrough Megaways playing mechanism. The technology first appeared in 2015 implement in a video slot called Dragon Born. However, it won’t be until next year when the Bonanza video slot is rolled out that the Megaways mechanism is fully recognized and starts gaining momentum. Read More>>
ByteDance powers up gaming investment with C4games acquisition
The acquisition of C4games comes at a time when the Chinese government is tightening its crackdown on monopolistic practices by the country’s internet and fintech giants. Read More>>
Getty Images’ acquisition of Unsplash   
Unsplash will continue to operate as a standalone brand and division of Getty Images. The main difference now is we have access to the resources and experience of Getty Images to help accelerate our plans to create the world’s most useful visual asset library. Read More>>
Executive Movement
Walt Disney Studios elevates Anastasia Ali and Jan Coleman to vice president roles  
Ali has been with the company since 2013, most recently serving as director of marketing. Coleman’s time at Disney spans a decade, her most recent role being director of global marketing partnerships. Read More>>
Twitter appoints Yu Sasamoto as VP of JAPAC 
Yu has led Twitter Japan and South Korea for the past seven years and will now be responsible for the company’s advertising business across the JAPAC (Australia, Greater China, Japan, India, New Zealand, Southeast Asia, and South Korea). Read More>>
Deals and Deal Renewal
Everi Digital announces new contract with BCLC   
With this new agreement, Everi becomes the largest provider of three-reel stepper products to’s online casino. With Everi’s extensive library of proven, player-popular stepper games, Everi will be able to expand by up to 10 times the amount of stepper content presently available to players throughout British Columbia. Read More>>
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