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Draup Secures $20 Mn in Funding to Disrupt Enterprise Sales and Talent Intelligence

Funding March 22, 2022

Draup Secures $20 Mn in Funding to Disrupt Enterprise Sales and Talent Intelligence


We are excited to announce our first round of institutional financing to accelerate product development, enhance customer experience, and develop new use cases to help customers achieve better business outcomes across both talent management and sales growth.

This first investment is led by HKW, a middle-market private equity firm, focused on growth-oriented companies. HKW brings a network of operational experience that will help us strengthen our product portfolio and anchor our leadership position in the US Enterprise Sales and Talent Intelligence market.

“HKW’s deep understanding of enterprise business and the patient capital they bring in will allow us to learn and deploy the funds towards the most customer value generating outcomes,” said Vijay Swaminathan, CEO & Co-founder, Draup.

In just the last 3 years, Draup has experienced a 30X growth in enterprise value, driven by its strong 98% customer retention. In the same time period, we have seen a 14x increase in the number of companies analyzed in the sales platform and a 21x increase in the number of job roles screened in the talent platform. Each day, we empower our customers with analysis of over 500,000 signals.


Draup is proud to be a key enabler of revenue growth and the trusted intelligence platform for enterprise sales teams that generate over USD 400 Billion in global revenue and HR leaders who manage a global workforce of over 9 Million employees.

“Draup’s unique data collection, integration, and modeling platform enables enterprises to make critical go-to-market and talent management decisions with confidence and precision,” said Daniel Kim, Partner, HKW. “We look forward to partnering with Draup’s management to continue their expansion.”

Unlike other platforms, Draup provides context-rich data in an easy-to-use, natural language interface. This helps go-to-market teams identify new opportunities, understand what’s top of mind for customers and their strategic investment priorities, and anticipate key trends in their industries. This also allows the sales teams to micro-target specific use cases, and become valued partners for their customers.

With the fresh infusion of funds we will grow our customer base globally across the Americas, Europe, and Asia while continuing to build a world-class technology team that will expand on its technology and product leadership in this segment.

View the full press release here.