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Senior Specialist-Product Marketing

Educational Qualification: B.Tech- BE and MBA is a plus
Experience:: 1.5 -3 Years

Draup is a US-based growth-stage B2B startup, operating as an AI-driven enterprise decision- making platform for corporate leaders in sales and talent domains. With a focus on exponential growth, Draup is seeking a dynamic Sales Development Representative to collaborate closely with customers and enhance their success on the Draup platform.

Job Overview

  • Create high-quality, informative, and persuasive content for webinars and events.
  • Create effective Digital Marketing content, factoring in the needs, challenges, and
    motivations of the target audience.
  • Compile information from Product Management, Account Management, Sales and
    Customer Success teams and translate complex technical/business concepts into
    quarterly campaign themes.
  • Collaborate with inbound and outbound campaign managers to assist in developing
    content distribution plans and brand awareness campaigns.
  • Assist in implementation of core Product Marketing initiatives
    • Product / version launch framework
    • Content strategy and framework
    • Voice of customer
    • Competitive analysis
    • Community building


  • 1.5 – 3 years of experience in content creation (long format text) experience for B2B enterprise SaaS / media companies.
  • Prior experience in creating blogs and e-books.
  • Excellent verbal and written communication skills.
  • Capability to internalize new business concepts quickly.

About Us

Why work with us
Draup is a fast-growing enterprise decision-making platform for global CXO leaders in sales and talent domains. At Draup, you work with HR executives in Global 5,000 companies in supporting their Talent initiatives. Our clients include 3 of the Fortune 10 companies.
It doesn’t get any more cutting-edge than this the platform combines machine learning with human curation to help organizations make data-driven strategic decisions. We leverage insights from machine generated models augmented by a team of analysts. These analysts combine their training in handling huge datasets with their expertise in modern computing paradigms to add their learning-based insights to provide a 360-degree view of the sales and talent ecosystem.
We are on track to grow our revenues 10X in the next 4 years.

You own “It.”
By “It,” we mean the company. Draup Inc is proudly an employee-owned startup. We believe that for innovation to thrive, there must be no barriers between stakeholders, and we do our best to imbibe and act on this principle in everything we do. Our open-door policy encourages the free flow of ideas and nurtures a sense of ownership and a collaborative work spirit.

A startup that is immune to “Burn Out.”
Yes, we value efficiency, drive, and focus. But above all, we take special care to ensure that you don’t have an “episode.” Our generous medical benefits and ask-no-questions leave policy to give you the peace of mind to unwind when you need to the most.

Never worry about “What Next?”
Our comprehensive career path lets you explore your preferred target position and even maps out pathways to get there while balancing your existing priorities.

Where your “can-do spirit” meets with opportunity
Started by two entrepreneurs, Vijay Swaminathan & Vamsee Tirukkala, the entrepreneurial mindsetflows deep in every project we undertake. Employees are actively encouraged to tap into new revenue streams and explore every opportunity to improve the platform and deliver clients with an awe-inspiring effect every time they use our platform.

Everyone plays a part
Like a well-oiled machine, Draup’s various in-house teams – research, marketing, consulting, analytics, technology, psychology, data science and others – come together to deliver a seamless platform experience that has caught the fancy of Fortune 100 enterprises.

DRAUP was conceptualized in 2017 and is the brainchild of Zinnov co-founders Vijay Swaminathanand Vamsee Tirukkala. Read more about our leadership team here.

Socialise with us!

Functions: Marketing
Location: Bangalore

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