We are looking for a dynamic and performance-driven Team Lead – Database and Email marketing to spearhead end-to-end lead generation, and pipeline acceleration for our fast-growing SaaS business. This role combines the strategic vision of a marketer with the operational rigor of a sales enablement leader. You will build and lead a high-performing team focused on delivering qualified pipeline for enterprise and mid-market segments globally.
Demand Generation Strategy (Outbound – Email Campaigns)
- Solid expertise in configuring and maintaining email systems to support scalable outbound campaigns.
- Design and implement integrated, multi-touch outbound marketing campaigns that drive pipeline growth across the SaaS buyer journey.
- Automation - Build Database, segmentation and execute email/LinkedIn outreach tailored to ICPs, verticals, and geographies (US, EU, APAC).
- Own full-funnel metrics (MQL → SQL → Opps) and continuously optimize channel and messaging performance.
- Partner with Product Marketing, SDRs, and Sales to align demand programs with positioning, messaging, and buyer personas.
- Monitor campaign attribution, lead scoring, and conversion metrics via tools like HubSpot, Salesforce.
- Maintain CRM integrity and enforce pipeline hygiene, ensuring clean data and accurate reporting across the revenue funnel.
- Optimize lead routing, enrichment, and follow-up cadences for SDRs and AEs. Team leadership
- Hire, coach, and mentor a Database team and campaign managers
- Define KPIs, lead weekly stand-ups, and drive accountability through regular performance reviews.
- Promote a culture of experimentation, learning, and cross-functional collaboration.
- Exceptional project management and communication skills.
Required Skills
- 6–9 years of experience in B2B SaaS marketing, with a strong foundation in demand generation through Outbound channels. • Minimum 2 to 4 years in a team lead or people management capacity.
- Expertise in CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
- Strong understanding of SaaS buyer behaviour, sales cycle complexity, and campaign executing strategy.
Preferred Qualifications
- Experience with GTM tech like, Lusha, Apollo, LinkedIn Sales Navigator, or Clay.
- Prior exposure to global SaaS markets and enterprise account selling motions.
- Familiarity with product-led growth (PLG) and freemium lead conversion models.
What You Bring
- A strategic mindset with tactical agility—able to drive big-picture GTM vision while executing flawlessly.
- Data-driven decision-making and a passion for optimizing every stage of the revenue funnel.
- A builder mentality—excited by the challenge of scaling outbound email marketing infrastructure in a growing SaaS business
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