WPP partners with KDDI in Japan to enhance Web3 digital content capabilities

Key Signals in Media and Entertainment

Deal
Alkemy inks deal with Metrika SGR
As part of the deal, Alkemy will provide its expertise and services to enhance the digital capabilities of Metrika’s investee companies. Read More>>

Partnerships
KRAFTON signs publishing partnership with Nirvanana for their upcoming game ZETA
The company will share its global experience with Nirvanana to help them focus on developing the game. KRAFTON will be helping to launch and operate the game. Read More>>
WPP partners with KDDI in Japan to enhance Web3 digital content capabilities
The partnership leverages WPP’s digital creative expertise and scale with KDDI’s Web3 expertise and relationships with IP and content creators. Read More>>

Mergers and Acquisition
Dentsu Group acquires Shift7 Digital
By acquiring Shift7, the company aims to expand its B2B experience and commerce capabilities, which is becoming increasingly important in the Digital Era. Read More>>

Layoff
Meta plans new layoffs, likely to match the 13% job cut tally from last year
The company is planning more job cuts in 2023, and the scale of these cuts is expected to be like the 11,000 job cuts the company made last year. Read More>>
Sirius XM slashes jobs in a Reorganization
The company is cutting 8% of its workforce as part of a reorganization effort. The decision comes after the company issued weaker-than-expected 2023 revenue and EBITDA. Read More>>

Executive Movement
SkyCity hires Shaun Philp as Chief People and Culture Officer
Philp is a senior HR executive with expertise in supporting leadership and culture transformation. He joined the company from Chorus New Zealand Ltd. Read More>>
Dentsu hires Harsha Razdan as CEO of South Asia business
Harsha’s experience in brand building and tech transformations adds formidable cross-capability expertise to the company. Read More>>
TF1 Group picks Pierre-Alain Grard as Executive VP for Finance, Strategy, and M&A
Grard’s responsibilities will include overseeing financial performance related to strategic priorities and financial communication to the markets. Read More>>

Product Launch
Polsat Plus launches new UEFA Champions League interactive functionality
This feature provides sports fans with additional information about all UEFA Champions League matches, which the viewer can activate at any time during a match. Read More>>
Square Enix launches Paranormasight, a horror mystery game, on both Android and iOS
The company’s new horror game comes with a price tag of USD14.99. The game will be a horror/mystery visual-novel game located in Sumida, Tokyo, Japan, in the late 20th century. Read More>>

Financial and Market Activity
Lego announced a boost in profit and sales as it raised prices
The company has reported a 5% increase in profits in 2022 compared to the previous year. The company’s sales increased by 12%, and revenue grew by 17% during the same period. Read More>>

Latest Industry Insights from Draup Braindesk

Advancement in Playing Experience

The LEGO Group focuses on the adoption of fully automated warehouse facilities and increasing the production capacity to meet the growing demand across Asia.
The LEGO Group is keen on expanding in the market with new toys along with the best play experiences for children worldwide.
The LEGO Group aims to develop a Personalization Studio, Interactive Storytelling Zone, and Tree of Discovery for budding designers to create things.

Digital Play

The LEGO Group creates practical tools for businesses and governments that empower them to put the well-being of children at the center of digital design.
The LEGO Group focuses on building inspiring digital experiences in the Metaverse that gives kids access to tools, make them confident creators, and deliver fantastic play opportunities.

Startup Spotlight

Company – Migo
Total Funding – USD 60 Mn
About: Migo’s product is sachet passes providing customers access to entertainment and education at convenient neighborhood clouds (aka Migo Download Stations/MDS). Migo today has over 300 MDS locations across Jakarta and is rapidly scaling. Read More>>

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