This Week in Media & Entertainment: Gaming companies bet big on experience

Sales Newsletter

Edition: November 2020 Volume: 01

Gaming companies leverage new partnerships and executive movements to elevate user experience and build high performance products.

The Memphis Grizzlies partners with FanDuel, making it the first such association between a gambling operator and an NBA franchise.

Microsoft acquires Zenimax for $7.5bn. Xbox users will now have access to exclusive, high-end gaming.

Discovery and Team Germany extend media partnership until the Olympic Games Paris 2024. The partnership will intensify the coverage and fascination of Team Germany and shape activations.

Dentsu Partners with Adobe to Transform Customer Experiences. The new alliance will make way for a seamless customer experience transformation through digital innovation.

Audio Valley appoints Brian Benedik, former Spotify executive, as Strategic Advisor. Brian is a recognized leader in the digital audio monetization space. He has previously worked with Audible, Sounder.fm, and Niantic Labs.

Headlines From The Startup World

Startup Spotlight

Latest Insights & Reports From The
The Media & Entertainment Ecosystem 

EMEA region dominates Bertelsmann’s Global Technology Workforce Landscape. Read the full report here to read our comprehensive analysis of Bertelsmann’s initiatives to launch digital education and improve employees’ technological skills. Supply chain and manufacturing & production are key demand hiring areas for Bertelsmann.

Global simplifies targeting and measurement processes for the advertiser. Read the full report here to read our comprehensive analysis of how Global attributes 66% of its outsourcing segments to Consulting, System Integration, Application Development, Maintenance, and Reporting & Analytics.

Content is getting personal. Customer sentiment analysis algorithms are being deployed at scale across platforms to gauge the success of content. Contextual, dynamically inserted, data-powered messaging in real-time delivers astounding ROI. Read the full report here.

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