Tescos Retail Media Business launches partnership with Pinterest for personalized ads

Key Signals in Media & Entertainment

Deal
Intralot pens long-term lottery contract in Taiwan
Intralot has secured a 10-year contract to supply system technology, including gaming platforms and terminals, to Taiwan’s Public Welfare Lottery through its joint venture with LotRich Information and partnership with CTBC Bank. Read More>>

Partnerships
Playtech bolsters 10bets UK and Swedish operations
Playtech has partnered with 10bet, becoming their lead platform and system provider in the UK and Sweden. The collaboration aims to enhance the sports betting experience and drive growth for both companies. Read More>>
Spotify partners with Gamers8 and Kerning Cultures to empower gaming content creators in Saudi Arabia
Spotify, Gamers8, and Kerning Cultures launch Pod Camp, a 6-week podcast boot camp in Saudi Arabia for aspiring gaming podcasters. Gaming enthusiasts can realize their podcasting dreams with the program’s tailored curriculum, industry mentorship, and podcasting topics. Read More>>
Tescos Retail Media Business launches partnership with Pinterest
Tesco Media and Pinterest have joined forces to provide personalized ads to Tesco customers based on Clubcard data, leveraging Pinterest’s visual discovery platform. This partnership aims to connect CPG brands with shoppers seeking inspiration, targeting the right audience, and delivering relevant content. Read More>>

Layoff
Podcast in crisis, Swedish Spotify sends another 200 employees home
Spotify cuts 200 jobs, 2% of its workforce, to prioritize creator value in podcast strategy, aiming to maximize benefits for its 100 million podcast listeners and capitalize on its 10-fold growth in the podcasting industry. Read More>>

Executive Movements
Audacy names two to leadership roles at Pineapple Street Studios
Audacy’s podcast unit, Pineapple Street Studios, promotes Bari Finkel and Je-Anne Berry as co-heads of the studio, reporting to Jenna Weiss-Berman, EVP of podcasts. Co-founder Max Linsky becomes senior podcast strategist, supporting Finkel and Berry and collaborating on podcast strategy. Read More>>
Spotify appoints Harpreet Singh as their new Director of Sales
Singh expresses gratitude to mentors and enthusiasm for leading a talented team toward achieving new milestones in business innovation. Read More>>
Kakao Brain announces Co-CEO Structure, appoints AI Veteran Kim Byoung Hak
Kakao Brain appointed Kim Byoung Hak as the second chief alongside current CEO Kim Il Doo. With over 20 years of experience in the AI industry, Kim Byoung Hak aims to enhance Kakao Brain’s capabilities and establish the company as a major player in the global AI market. Read More>>

Financial and Market Activity
Multichoice rakes in USD 495.9 Mn from Nigeria in one year
Multichoice Nigeria reports USD 495.9 Mn subscription revenue, a 29% YoY growth. Multichoice Group extracts USD 235 million from Nigeria. Rest of Africa operations record first trading profit in four years, with USD 48.9 Mn profit and 16% subscription revenue growth. Read More>>

Latest Industry Insights from Draup Braindesk

Gaming Experience

Netflix is expanding the gaming experience by introducing new user software that enables streamers to create a more personalized experience when playing branded video games on mobile devices.
Netflix is keen on opening a new gaming studio that suits the needs of customers and created three exclusive mobile games for subscribers.
Netflix focuses on real-life experience with 3D motion-tracking visors and touch screens; players enjoy the experience without having to wear bulky headsets.

Streaming Platform

Netflix focuses on bringing iconic style and innovative technology to the second season of Emily in Paris and showcases world-class premium technology to fans of the series.
Netflix focuses on creating big, unique stories and challenging ourselves to push storytelling into exciting and fresh spaces.
Netflix focuses on Mystery Box for kids. It is helping them to discover their next favorite series of movies and recommends only those shows and movies that are eligible to be watched by kids.

Braindesk Report Link

Startup Spotlight

Company – Soundstripe
Total Funding – USD 15 Mn
About: Soundstripe offers unlimited, royalty-free music, stock video, and sound effects for videos, podcasts, and other media. A unique subscription model lets content creators pay a fee for all of Soundstripe’s media, with a la carte licenses available. Soundstripe has issued over 6 million licenses to tens of thousands of customers in over 140 countries since 2016. Read More>>

Latest Reports Published in Draup

The Walt Disney Company Account Intelligence Report
The Company focuses on presenting new and immersive experiences to audiences by leveraging AR, NFTs, and Al virtual characters. Read More>>

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