Spotify enters into Metaverse partnership with Roblox as they experiment with innovative digital merchandising strategies
Key Signals in Media & Entertainment
Center Setup Gameloft opens new Paris studio The new Gameloft Paris studio, which will be located near the firm’s existing HQ, will be headed by studio manager Julien Billard, previously talent manager at Ubisoft and mobile company Oh Bibi. The new office hopes to grow to thirty staff by the end of the year. Read More>> IMG Focus opens in APAC Region IMG Focus brings original events and bespoke brand experiences to life. Earlier, Focus produced events for limited clients with its own properties and now works with external clients as well to execute their visions. Read More>>Deal Slovenian Consortium and Elsevier establish transformative agreement The agreement will benefit the member institutions with access to Elsevier’s extensive collection of journals on ScienceDirect. The cost of publishing open access is covered under the terms of the agreement, which will run for three years until December 2024. Read More>>Partnerships Spotify and Roblox form a Metaverse Partnership The artists will be able to interact in Roblox with their fans, create digital merchandise and sell them with Roblox and Spotify to receive split revenue. Read More>> Caesars Sportsbook teams up with Indy 500 for this year’s race This partnership gives Caesars’ leeway to use IMS logos and branding, and in return, IMS will provide Caesars with signage at the track along with advertising boards, digital and social media assets, and public address announcements at the event. Read More>>Mergers and Acquisitions TheoremOne merges with Media. Monks TheoremOne is an innovation and engineering company that advises clients on product strategy, engineering, design, and culture and launches technology-driven solutions to their most complex problems. Media. Monks is a creative digital production company producing websites, games, and films. Read More>>Executive Movement Nachiket Pantvaidya steps down as Group CEO of Balaji Telefilms Nachiket Pantvaidya has quit Balaji Telefilms as its Group CEO within a year of joining the company. Nachiket will be with the company till 31st May. Balaji Telefilms appointed Pantvaidya as the Group CEO in July 2021. Read More>>
Latest Industry Insights from Draup Braindesk
Communications, Media & Technology Market in UK and Ireland
The UK Media & Entertainment Industry is experiencing distinctive trends, and the pandemic accelerated changes in consumer behavior pulled forward digital disruption and tipping points by several years.
Digital advertising in the UK has benefited from the nation’s high level of digital maturity, use of online/social platforms, and eCommerce activity.
The Irish media and entertainment market’s surge in media consumption is driven by the rapid increase in portable, internet-enabled devices that are available at consumer-friendly price points.
The internet video segment in Ireland continues to grow and will overtake physical home video
Key Funding Alert
Netflix subsidiary to invest USD 100 Mn in South Korea
The funding will be targeted at building special visual effects facilities over the next six years that will help turn the country into an Asian hub for high-tech content creation. Read More>>
Company – PlayPlay Total Funding – USD 65.85 Mn About: PlayPlay is a video creation tool designed for communication professionals. PlayPlay works in a constant feedback loop and keeps evolving their platform to suit the customer needs. Since modern brands need a visual aid for effective marketing, PlayPlay assists them with video creation services, from social media posts to interview videos and more. Read More>>
Here’s what’s new on our Sales Intelligence Platform Get similar accounts suggestions in My Accounts
Get to know the Business Competitors in the About section of a Company Profile
Get similar companies suggestions in My Accounts to enrich your list
Now, you can mark a braindesk request as ‘Visible to only admins and me’ to raise confidential requests