Partnerships Audacy partners with the Allen Media Group to offer free audio streams This collaboration features full-time audio simulcasts of the Weather Channel en Espanol and the climate-focused channel Pattern. Read More>> Tencent Games & Ducati join hands for PUBG Mobile Players will now be able to choose the Ducati V4 S motorcycle in the game. Version 2.6 adds three bike colors and official Ducati riding gear like helmets, clothes, boots, and backpacks to customize avatars. Read More>>Deal Paralympics Australia signs media deal with Nine Entertainment The is to ensure comprehensive coverage of Australian Paralympians across their media platforms in the lead-up to Paris 2024. This partnership is hailed as a significant milestone for Para Sport by Nine Entertainment, succeeding Channel Seven’s previous association with Paralympics Australia. Read More>>Layoff Spotify cuts 200 more jobs, Podcast division impacted Spotify has announced further job cuts, this time affecting its podcast division. Approximately 200 employees, accounting for nearly 2% of the company’s workforce, will be laid off. The job cuts are part of a corporate reorganization initiative undertaken by Spotify. Read More>> Disney’s Pixar lays off 75 of its employees, including two studio veterans These layoffs are part of Disney’s broader initiative to eliminate 7,000 jobs and achieve cost reductions of USD 5.5 billion. Read More>>Executive Movements GroupM names John Halpin as the new CEO of New Zealand With over 20 years of experience, Halpin previously spearheaded the media division at Apparent. He will collaborate closely with Essence Mediacom, Wavemaker, Mindshare, and GroupM leaders in New Zealand. He will report directly to Aimee Buchanan, CEO of GroupM AUNZ. Read More>> GMA Network appoints Oliver Amoroso as Senior VP for Integrated News, Regional TV, & Synergy Under his leadership, GMA Integrated News has consolidated news platforms and solidified its position as the Philippines’ top multimedia news source, delivering high-quality reporting, exposure, and special reports. Read More>>Product Launch Everi launches Muscogee Creek mobile app at nine locations in Oklahoma The move aims to enhance player engagement. The app features marketing tools, links to CashClub Wallet, and access to loyalty programs and hospitality services. Continuous updates and new features are planned for operators and guests. Read More>> Snapchat rolls out My AI Chatbot to all 750 million monthly users Snapchat introduces AI chatbot My Snap to 750 million monthly users, revolutionizing user interaction. My Snap uses NLP and ML to offer personalized content recommendations and simplify content discovery. Concerns include potential bias and limited recommendations based on training data. Read More>>Financial and Market Activity JOYY Inc. reports earnings results for the First Quarter ended March 31, 2023 JOYY Inc. reported first-quarter revenue of USD 583.63 million, down from USD 623.78 million in the same period last year. The company recorded a net income of USD 25.42 million, a significant improvement compared to a net loss of USD 29.73 million in the previous year. Read More>>
Latest Industry Insights from Draup Braindesk
Media Measurement
Roku collaborates with a top global media agency to measure unrated, minority-owned networks. Raku employs Automatic Content Recognition (ACR) technology to recognize programming and commercials viewed on Roku TVs through antenna, cable, and satellite.
The technology assists in providing average viewership for planning purposes and real viewership to certify how many people are exposed to ad material.
The company works with a System software company to measure TV streaming advertising that offers a fresh perspective on performance at each stage of the car-buying process.
Smart Product Development
Roku is keen on developing its TVs with advanced features such as QLED Technology, automatic brightness, wireless sound expandability, Bluetooth Private Listening, Roku’s Voice Remote Pro, and Fast & Seamless Streaming that offers a best-in-class streaming experience, high picture quality, and audio to give consumers an entertainment upgrade.
Roku is eager to introduce and update its smart home devices, such as cameras, speakers, and video doorbells, which enable consumers to see live video feeds and receive real-time notifications directly on their TVs and assist in receiving AI-based warnings.
Operating System Updation
Roku continues to devote many resources to advancing the Roku OS that delivers an industry-leading platform for consumers, content publishers, and marketers, as well as to acquire content for the platform that draws people, including Roku’s original content.
The company is updating its operating system (OS), which reduces time while looking for content and improves consumers’ entertainment experience. It also automatically upgrades with new channel partners, content expansion, feature advancements, and new mobile app design.
Service Providers with rich expertise in operating system upgrading in streaming operations-based solutions would be the deal winners.
Anti-Fraud Watermark
Roku is concentrating on enhancing its Anti-Fraud Watermark, which incorporates a new encryption to authenticate the destination domain of an ad request that safeguards against the potential of fraudulent watermarks.
It enables customers to track the rate of verified Roku impressions by the publisher, app, and even individual purchasers. Roku’s watermark improves customer capabilities for preventing fraud.
Service Providers with rich expertise in anti-fraud technology would be the deal winners.
Company – Orange Comet Total Funding – USD 7 Mn About: Orange Comet uses Web3 design and Web3 gaming to develop virtual environments and NFTs. They work on proprietary projects and collaborate with intellectual property creators such as Hollywood film studios, record labels, entertainment agencies, sports teams, celebrities, athletes, and influencers. Read More>>
Latest Reports Published in Draup
Technicolor SA Account Intelligence Report
Technicolor focuses on developing Wi-fi 6 gateways to provide extended in-home wireless coverage and enhanced reliability from wi-fi 6. Read More>>
Here’s what’s new on our Sales Intelligence Platform IT Spend analysis in an account’s financials view
Introducing IT Spend Analysis in an Account’s Financials view to help you understand the account spending propensity
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