SoundCloud Bags its First Major Label Partnership as it Pivots to Fan-Powered Royalties

Key Signals in Media and Entertainment

Bet365 drafts Nolimit City to deliver iGaming content
The company has signed a content agreement with Nolimit City that will transfer the latter’s top-tier gaming content to its gaming vertical. Through the deal, Nolimit City, which Evolution acquired for USD 345 Mn in June, gains ground through an operator with a global reach. Read More>>
Fila signs Multi-year Sports Marketing Agreement with Havas
Havas will handle the assignment, which includes current sports deals, new sports marketing initiatives, “targeted activations,” and PR. The agreement also includes proprietary tools such as Havas’ Sponsorship Evaluation System. Read More>>
Warner Music Group signs on to SoundCloud’s artist-friendly payment model
SoundCloud has inked its first major label partnership with Warner Music Group, whose artists can now earn fan-powered royalties on the platform too, levelling the field for smaller artists in terms of revenue. Read More>>
Executive Movement
JCDecaux SA welcomes new Managing Director
Before taking on the role of MD, Lunja Majija was regional director of Southern Africa, where he was responsible for defining and implementing business strategy as well as supporting the strategic growth across the region. Read More>>
NBCUniversal hires Corie Henson as Executive VP, Entertainment Unscripted Content
Corie is one of the most respected executives in the business and brings a resume with big unscripted hits that have broken out across broadcast, streaming and cable platforms. Read More>>
Vox Media is laying off 39 staffers
The layoffs will affect people in sales, recruiting and editorial, but will not include positions at New York, Vox, and The Verge. The firm is also slowing down its hiring. Read More>>

Latest Industry Insights from Draup Braindesk

Key Funding Alert

Snapchat invests in Gen Z resale platform Galaxy 
The company participated in a USD 4.5 Mn funding round for Gen Z fashion resale platform Galaxy. The funding round also included investments from Floodgate, RGH Capital, Turner Novacks Banana Capital, Homebrew and more. Read More>>

Startup Spotlight

Company – Advertima
Total Funding – USD 4.17 Mn
About: Powered by best-in-class AI computer vision technology, Advertima’s data transforms the retail store into a new revenue-generating media channel. Advertima Smart Signage enables retailers to offer similar real-time targeting and audience insights in their stores as in the online world. Read More>>

Latest Reports Published in Draup

TelevisaUnivision, Inc – Account Intelligence Report: TelevisaUnivision launched ViX Spanish language streaming service to offer 50,000 hours of Spanish-language content across genres, and provide an extensive library of top franchise content and formats from Televisa’s vault. Read More>>
Fox Corporation Account Intelligence Report: Fox Corporation focuses on creating a video intelligence platform that provides advertisers with the ability to connect with the most relevant content in the right environment in real-time. Read More>>
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