This week in Retail & Consumer Goods: Retail giants bank on smart manufacturing & IoT as they look to regain lost consumer share.

Latest Industry Insights from Draup Braindesk

Consumer goods companies are leveraging smart manufacturing, robotics, and Internet of Things technologies to keep them competitive in the market. 

Key Use Cases Emerging in the Smart Factory Segment: 


 • Manufacturing Robots • Maintenance Robots • Inspection Robots 

Smart Manufacturing  

• Virtual Prototyping • 3D Printing • Sustainable Product Manufacturing 

Factory Navigation & Guidance using AR/VR 

• Heads up displays • Geofencing 

Equipment Maintenance & Security  

• Self Optimizing Systems • Predictive Maintenance • Security 

Digital Systems Maintenance  

• Data Management & Analytics Platform • Network & Communication 


  • Unilever plc introduced the Unilever Digital Factory app, which enables faster decision-making, based on real-time data to optimize the performance of the tower 

  • PepsiCo partnered with Protolabs to develop unique textures, graphics, dimensional elements using 3DPrinting Technology 

  • Nestle is leveraging predictive analytics by continuously monitoring real-time data of manufacturing equipment performance 

Retail manufacturing companies are focused on enhancing their manufacturing capabilities with smart manufacturing, 3D, and Machine Learning technologies. 

  • Adidas and Allbirds partnered to innovate manufacturing and supply chain processes and to explore renewable material resources 

  • Procter & Gamble collaborates with Cargill for nature-powered innovation for sustainable products. New bio-based solutions deliver sustainable innovation in consumer goods production and renewable sources of raw materials for everyday products  

Latest Reports Published in Draup

US Foods – Account Intelligence Report:
US Foods’ acquisition of Smart Foodservice Warehouse stores greatly complemented its Cash & Carry model to improve the companies’ products and platform. 
Read More>>
Loblaw Companies Limited Account Intelligence Report: They are focused on implementing AI & ML solutions across the retail sector to optimize inventory control and automate supply chain management, to ensure adequate stocks on their shelves. Read More>>

Key Funding Alert

GameStop (GME) raises USD 1.1 Bn to bank on Meme Craze.
GameStop Corp. announced the completion of its equity offering program, through which it has sold 5 million shares and generated more than USD 1.1 Bn. It would use the proceeds from this sale for general corporate purposes, investing in growth initiatives, and maintaining a healthy balance sheet. Read More>>

Startup Spotlight

Company – Aspire Food Group 
Total Funding – USD 21.6 Mn
Vertical – Food, Beverages & Consumer Goods, Industrial 
About: Aspire Food Group manufactures a variety of food products made from crickets. The Group believes that insects are the protein of the future and leverages technology to bring their food products to the mainstream. Read More>>

Key Insights and Signals in Draup

Centre set up and Expansion
Amazon pays more than USD 27 Mn for land in Woodburn, plans a massive fulfillment center 
The operation could employ about 1,874 people, according to planning documents. Records indicate there would be two daily shifts at the fulfillment center, which was codenamed Project Basie, with 937 workers on each shift. Read More>>
Heineken moves global center to Podium Park 
 Podium Park A was completed in 2018 as the first building of the office complex. The eleven-story building comprises 18,700 sqm of office space and 1,195 sqm of retail. Read More>>
Maple Leaf Foods adds poultry plant to network
The acquisition closed according to the exercise of a put option by the vendors, Certm Inc., and related companies, which was part of a 2018 purchase and sale agreement. Maple Leaf Foods also took on two other plants and their poultry supply under the terms of the deal. Read More>>

Deal and Deal Renewal
Ingram Micro signs strategic distribution agreement with SonicWall for India & SAARC
Under the terms of the agreement, Ingram Micro will distribute all SonicWall products, including next-generation firewalls (NGFW), email security, access security, cloud security, and endpoint security through its extensive partner network. Read More>>
Sophos strikes UK distribution agreement with Arrow Electronics 
A first in the country for Sophos, the deal will see Arrow distribute the firm’s complete portfolio of business security solutions and services, which are designed to protect users from the wide spectrum of cyberattacks. Read More>>
Graybar moves its supply chain to the Cloud with Manhattan Active® Warehouse Management 
Manhattan Active Warehouse Management is the world’s first enterprise-class warehouse management system (WMS) that unifies every aspect of distribution and never needs upgrading. Read More>>
Nordstrom partners with new brands to launch its recovery
With the economy starting to reopen in 2021, Nordstrom is moving aggressively to become an even more compelling retail destination, partly by launching a slew of new brand partnerships. Read More>>
Walmart expands partnership with cashback app Ibotta 
The cashback that Ibotta users earn on Walmart purchases will be applied directly to their Walmart account, where they can apply it toward future purchases, a Walmart+ membership, or grocery delivery. Read More>>
DoorDash and Albertsons bet heavily on online grocery shopping 
It’ll offer on-demand groceries from nearly 2,000 stores. This partnership is betting that this shift to online food shopping — and online everything shopping — is here to stay, even as the economy opens back up. Read More>>
Mergers and Acquisition
Amazon signs a multi-million dollar deal for ‘SmartLess’ podcast
Bloomberg News values the three-year SmartLess deal at between USD 60 Mn to USD 80 Mn. New episodes of SmartLess will appear on Amazon Music and Wondery+ one week before they are released on other podcast platforms. Read More>>
Dallas-based builders FirstSource Inc. will acquire WTS Paradigm LLC in a USD 450 Mn cash deal
Paradigm specializes in technology and software for retailers and homebuilders in the building products industry. Builders FirstSource is making the acquisition with the goal of providing tools to make business easier with its homebuilding customers and to make the residential construction process more efficient. Read More>>
7-Eleven ordered to sell 293 stores bought in Speedway deal
US antitrust regulators ordered 7-Eleven Inc. to sell 293 gas-station retail stores acquired earlier this year as part of its USD 21 Bn purchase of Marathon Petroleum Corp.’s Speedway business. Under the terms of the FTC’s proposed order, 7-Eleven will divest 124 stores to Anabi Oil, 106 to CrossAmerica Partners LP, and 63 to Jacksons Food Stores. Read More>> purchases encrypted messaging app Wickr
Terms of the deal were not disclosed – Amazon said it would incorporate Wickr in its Amazon Web Services division which offers cloud computing and other services. AWS will continue to offer Wickr services, including end-to-end encrypted communications, which meet certain regulatory requirements. Read More>>
Executive Movement
Turkey Hill names former Hostess COO as new CEO
Mr. Jacobs, who joined Turkey Hill’s board of directors two years ago, has nearly 30 years of experience in the food and beverage industry, most recently as executive vice president, chief customer, and experience officer, and chief operating officer at Hostess Brands, Inc. Read More>>
Jaanuu hires Nike exec Dan Adler as chief marketing officer 
In this new role for the company, Adler will oversee brand and growth marketing while spearheading efforts to increase brand awareness. He will report to Shaan Sethi, co-founder and CEO, and will oversee a team of 12 people. Read More>>
Salesforce has named former eBay CEO Devin Wenig to its Global Advisory Board
 The board will provide strategic guidance and support the company’s growth into new markets, “deepening Salesforce’s role as a trusted digital advisor to CEOs and leaders around the world.” Read More>>
Kathy Krenger has been named chief communications officer at The Kraft Heinz Co
 She joins Kraft Heinz from Hyatt Hotels Corp., where she was senior vice president of global communications. Before that, she spent more than 17 years at the public relations firm Edelman. Read More>>
Here’s what’s new on our Sales Intelligence Platform
Easy Access To Executive Movements 
Get to know executive movements in accounts in your lists through the Homepage feed 
View All Updates
Copyright © *|CURRENT_YEAR|* Zinnov, All rights reserved.

We are located at: *|HTML:LIST_ADDRESS_HTML|* *|END:IF|*

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

What you should do now

  1. Request a Demo and see how Draup can maximize the impact of your go-to-market teams with AI-driven sales intelligence.
  2. Read more free material about sales intelligence topics in our blog.
  3. If you know someone who’d enjoy this page, share it with them via email, LinkedIn, Twitter, or Facebook.