Oktopost’s integration with TikTok enables B2B marketers to leverage TikTok to drive brand awareness
Key Signals in Media and Entertainment
Layoff DC Thomson puts 100 editorial staff under threat in cuts Around 100 editorial staff have been threatened with redundancy in cutbacks. DC Thompson plans to make 300 roles redundant across its business as part of cutbacks totaling 10m. Read More>> HarperCollins to cut North American workforce by 5% HarperCollins plans to cut its workforce by 5% in the U.S. and Canada by the end of June. HarperCollins cited similar issues in laying off several staff members last fall. A new round of layoffs has already started, although the company expects reductions to come through a combination of layoffs and positions left unfilled. Read More>> NCsoft West lays off 20% of its staff NCsoft’s 20% workforce was laid off, primarily affecting non-game development positions, as part of a global realignment. The affected employees have been given severance and access to resources to help with job placement. Read More>>Partnerships Oktopost integrates with TikTok to scale B2B social media Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity. The integration offers a variety of benefits for B2B companies, including unifying campaign management to improve productivity and reporting. Read More>> TikTok is working with US intelligence to ensure China cannot use the platform for spying TikTok collaborates with U.S. intelligence to enact precautions to safeguard the popular video-sharing platform from Chinese surveillance. The proactive step of banning and on government devices is something the United States federal government, states, and even localities are doing. Read More>>Mass Hiring Six Flags New England offers remote hiring for more than 3,000 positions The company is launching a Rapid Hiring Program that offers remote applications and interviews for those looking for a seasonal or part-time position. The new program provides an expedited online option for interested applicants. Read More>>Executive Movements Meta’s chief business officer is leaving after 13 years amid the company ramping up its focus on ‘efficiency’ Marne Levine will step down and remain a Meta employee until the summer. Levine’s role will be split between her successor, Nicola Mendelsohn, and Justin Osofsky. Mendelsohn and Osofsky have also held executive roles at the company for years and will report to Meta’s Chief Operating Officer Javier Olivan in their new titles. Read More>> Reach plc appoints new Northern sales director Reach named Guy Keeble as its new regional sales director for the North. Guy will be a great addition to their senior leadership team. He is known for his work in the North West entertainment sector, growing the commercial proposition over ten years with clients such as SJM, Manchester International Festival (MIF), The National Trust, and Manchester Art Fair. Read More>> Republica Havas promotes three executives The Miami-based agency upped Marcela Maurer from VP and group account director, now leading account management. Vanessa Bolanos was named MD of the firm’s health group, Republica Havas Health. The agency also promoted Alexis Regalado to MD, working on integration throughout the agency and building partnerships with other Havas offices worldwide. Read More>>Financial and Market Activity India’s Zee Entertainment Q3 profit plummets as ad spends shrink Zee Entertainment reported a 92% slump in quarterly profit, hurt by shrinking advertisement spending and a rise in expenses. The challenging macroeconomic environment continues to impact operating performance, adding that it mainly saw a slowdown in spending from fast-moving consumer goods companies. Read More>>
Latest Industry Insights from Draup Braindesk
Walt Disney is one of the leading producers and providers of entertainment and information. Greater Los Angeles Area, United States, serves as the key location and focuses on infrastructure management system-related engagements. The major outsourcing partners are HCL and Capgemini, which provides workloads majorly across Application Development & Maintenance related engagements.
Walt Disney revolutionized theme park operations using behavioral data and advanced analytics to reach more people and enhance customer relationships. With Affective AI, Disney realistically model and predict audience reactions to influence a character or plotline or even make content decisions on a regional or demographic basis, for instance.
Disney Publishing launched animated storybooks featuring characters from the worlds of Disney and Pixar on its Miko 3 robot.
With a focus on its next-generation storytelling efforts, Disney will continue to explore new canvasses and techniques that can help create connected experiences across physical, digital, and virtual worlds.
They are developing a proof of concept for exclusive digital collectibles to recognize Disney employees during special occasions.
Aptos invests in India’s TikTok, Chingari
The growth-stage investment platform has raised 1.6 billion yuan (USD 235.8 Mn) in capital commitments for two new funds, taking its total assets under management to over 4.5 billion yuan. Chingari will migrate to the Aptos Network by the second quarter of 2023. It will add millions of additional users. Read More>>
Company – FRVR Total Funding – USD 82.02 Mn About: FRVR aims to democratize game distribution by delivering great games for everyone, everywhere. It collaborates with innovative partners to deliver content, expertise, and technology to push game distribution beyond app stores and help bring a games channel into its environment in a way that fits. Read More>>
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