Microsoft & CubicFarm collaborate to develop solutions for next-gen, sustainable Ag-Tech

Key Signals in Enterprise Software

Centre Setup and Expansion
Acumatica cloud ERP business accelerates in South Asia
Through Acumatica’s strong partner ecosystem and its international workforce, customers across South Asia will benefit from increased regional support for deployment and product feature updates, as well as time-sensitive issue resolution. Read More>>
Dubai FDI supports expansion by Amazon Web Services in the UAE
The development is supported by the UAE’s focus on promoting technology innovation, which makes it a prestigious global hub for entrepreneurs, e-governments, and multinational businesses. Read More>>
Trend Micro to launch its MENA HQ in Riyadh
This makes the organization the first global cyber security company to launch its regional headquarters in Saudi Arabia. To pursue its aspirations for a more digitally safe, and secure Saudi Arabia, Trend Micro will also set up a “Center of Innovation and Learning” at its HQ in Riyadh. Read More>>

Deals and Deal Renewal
HPE wins USD 2 Bn contract with the NSA
GreenLake is HPE’s platform for delivering everything-as-a-service. It provides fully managed, secure cloud services on-premises. As part of the new deal, HPE will build and manage a complete HPC solution comprising HPE Apollo systems and HPE ProLiant servers that can process high volumes of data and support deep learning and AI capabilities. It will be hosted at a QTS data center. Read More>>
CubicFarm Systems Corp. selects Microsoft for next-generation sustainable Ag-Tech
CubicFarms securely collects and analyzes system and CEA data from on the Edge to Artificial Intelligence (“AI”) in the Cloud using the easily scalable microservice architecture built into Azure. Using Azure services, CubicFarms will provide insights to the Company’s Farmer Partners all over the world through AI in the Cloud and on the Edge. Read More>>
Zoom and Seagate ink cloud storage deal
Zoom users will soon have the option of using Seagate Lyve Cloud to store their meeting recordings. Lyve Cloud charges no API fees and egress fees, and their always-on storage means Zoom users can view their recordings when they need to. Read More>>
Wipro, HERE to co-develop customized location-based, analytics solutions
 As part of this announcement, Wipro and HERE will be jointly developing solutions in the areas of asset tracking, logistics, supply chain, smart-metering and analytics, field workforce management, and private mapping-as-a-service for indoor and outdoor real-time asset tracking. Read More>>
Smartworld partners up with Vertiv
The new agreement with Vertiv allows Smartworld to add the US-based vendor’s full range of IT channel solutions to its infrastructure portfolio, including uninterruptible power supply (UPS) solutions, thermal management solutions, racks, and enclosures, along with solutions for core and edge data centers. Read More>>
ForgeRock and Beyond Identity partner for new authentication service
The integration of Beyond Identity’s technology within the ForgeRock platform will pioneer a new level of password-less security. Read More>>
Google Cloud forms alliance with C3 AI
 Under the agreement, C3 AI and Google Cloud will co-sell the software company’s AI applications running over Google Cloud to enterprises in multiple verticals. C3 AI has made its entire portfolio of AI applications — including those tailored to specific industries — available on the Google Cloud platform. Read More>>
Ansys expands market in Japan with improved reach to small and medium-sized businesses
Ansys and SB C&S Corp. signed a new agreement to drive business and increase simulation accessibility. The agreement adds industry-leading simulation to SB C&S’s solution portfolio and increases accessibility to Ansys technology. Read More>>
Mergers and Acquisitions
Equinix moves into India market with acquisition
 The company has moved into India with the completion of the acquisition of the Indian operations of GPX Global Systems, in an all-cash transaction of USD 161 Mn. The acquired data centres in Mumbai, dubbed Equinix MB1 and MB2, form a network-dense data center campus with more than 350 international brands and local companies. Read More>>
Customer engagement leader HAVI acquires PMI Worldwide
PMI Worldwide has a longstanding reputation for excellence with its customers, providing innovative beverageware and food container solutions to global foodservice brands and retailers. Their two most recognizable consumer brands are Stanley® and Aladdin®, sold in over 60 countries around the world. Read More>>
Thoma Bravo completes acquisition of Proofpoint
Upon completion of the USD 12.3 Bn acquisition, Proofpoint stockholders were entitled to receive USD 176.00 in cash for each share of Proofpoint common stock they own. Read More>>
CDI acquires leading Salesforce solutions provider Candoris
The acquisition of Candoris brings additional, impactful support to CDI’s robust digital offerings, along with new specializations in Salesforce consulting and modern cloud-native application development. Read More>>
Executive Movement 
Asana announces the appointment of Anne Raimondi as Chief Operating Officer
As Asana’s new COO, Anne Raimondi will lead and scale the company’s growth and global business operations and go-to-market teams, including sales, marketing, customer success and support, and business development. Read More>>
Automation Anywhere appoints a new channel chief to accelerate global partner success
The company announced that channel executive Ben Yerushalmi has joined the company as its senior vice president of Global Alliances and Channels. Yerushalmi joins Automation Anywhere from Salesforce, where he spent the last seven years building and leading alliance teams globally. Read More>>
ConnectWise Introduces Amy Lucia as Chief Marketing Officer
Prior to ConnectWise, Lucia served as vice president of corporate marketing at Blackbaud during a season when the brand rapidly catapulted to one of the 40th largest SaaS providers worldwide. She spent 11 years at Microsoft and served in various leadership roles across marketing and sales. Read More>>
Andy Kofoid joins Databricks as President of Global Field Operations
 Andy brings more than twenty years of executive experience to the company. He joins Databricks from Salesforce where he spent eight years, most recently in the role of President of North America managing a USD 12 Bn+ business unit with 8,000+ employees. Read More>>

Key Signals in Consumer Software

Executive Movement
Vijay Subramaniam quits Amazon Prime Video
Director and country manager, Gaurav Gandhi will continue to lead Prime Video in India and work across all teams. Read More>>
Careem appoints a new commercial director as the food and grocery vertical expands
Mohsin Jawed joins Careem from Talabat, an online food delivery service in the Gulf region, and has extensive work experience in the food-tech landscape. He has worked closely with multiple startups, cloud kitchens and international food chains like Subway and Kitopi. Read More>>
Facebook appoints Annette Male to lead APAC agency development team
In her new role, Male will oversee Facebook’s agency relationships in the region to help them drive growth for their clients and connect brands with people in a relevant and personalized way. Read More>> appoints its first ever president, founder to focus on long-term strategies
Xu Lei will become the e-commerce giant’s first ever president, making way for chief executive and founder Richard Liu to devote more time to formulating long-term strategies. Read More>>

Hostaway named Airbnb preferred partner
The partnership program is exclusive to leading software providers operating in the global accommodations sector that provide fully integrated solutions for hosts and property managers listing on Airbnb. Hostaway’s purpose-built PMS and channel manager are set to provide strong and reliable two-way API connectivity to Airbnb. Read More>>
Helloprint partners with Canva
Small businesses and consumers all over Europe can use Canva’s thousands of print templates and vast content library and print the designs directly via the Helloprint platform. Read More>>
Spotify now powers Delta Air Lines’ seatback music
The partnership brings eight curated playlists to the Delta in-flight entertainment system at launch, including Mood Booster, Are & Be, Hot Country, Mint, Today’s Top Hits, Relax & Unwind, RapCaviar, and Ultimate Indie. Read More>>
Google Pay partners with Equitas Small Finance Bank, launches digital FD
The facility would be initially available for Google Pay users who are using the app from Android devices. The bank stated that the deposits in Equitas will cover a deposit guarantee up to Rs 5 lakh per depositor. Customers can enjoy returns of up to 6.35% for an FD of one year – substantially higher than many other savings options. Read More>>
Butn and Ola sign a road-side assistance partnership
The first to market partnership will see Ola driver-partners in Australia have access to Butn Assist. Through Butn Assist, Butn and its network of automotive industry partners will be able to facilitate assistance for about 100,000 Ola driver-partners in Australia in the event of an accident or breakdown. Read More>>
Mergers and Acquisition
WordPress owner Automattic acquires Frontity to improve full-site edit
The Frontity team has been acquired by Automattic to improve the full-site editing developer experience and website performance. Frontity founders revealed that the Automattic investment in it last year opened the doors for the acquisition. Read More>>
London-based Cazoo acquires data insight firm Cazana for USD 29 Mn
This deal will enhance Cazoo’s data team and capabilities and allow it to further optimize its car buying and pricing across the UK & Europe for the benefit of consumers. The transaction is expected to have an immaterial impact on Cazoo’s FY2021 operating results. Read More>>
Google acquires Playspace in hopes of making Workspace more fun and interactive
Playspace seamlessly integrates into Google Calendar and has worked well for Workspace in the past. The Playspace team stated in a blog post that the current iteration of its software would be ‘paused’ on September 9, 2021, and all user data will be wiped with the opportunity to export the switch is flipped. Read More>>
Playtika acquires Redecor App parent Reworks for USD 600 Mn
Playtika is paying $400 million in cash in return for acquiring 80% of Reworks. The balance of USD 200 Mn for 20% of Reworks is based on Rework’s target earnings before interest, taxes, depreciation, and amortization (EBITDA) in 2022. This acquisition will enable Playtika to venture beyond the gaming space. Read More>>
Mercadona welcomes new automation systems from Cimcorp
The solutions are for four of its distribution centers – Zaragoza, San Isidro, Huévar, and Sagunto – and now the first one, in Zaragoza, is up and running. Read More>>
Scientific Games inks 10-year deal with Azerbaijan’s lottery
Scientific Games Corporation has signed a 10-year agreement with Azerlotereya to support the national lottery and sports betting concession in Azerbaijan, southwestern Asia. The deal expands the company’s partnership with Demirören to Azerbaijan, where Demirören is now operating the national lottery Azerlotereya. Read More>>
Francisco Partners acquires Follett School Solutions
Follett School Solutions, based in McHenry, Ill., is a longtime trusted educational partner to K-12 schools and districts that provides software and content products, including Follett Destiny, FSS’ market-leading library management system with installations in more than 75,000 K-12 schools worldwide. Read More>>

Latest Industry Insights from Draup Braindesk

Use Cases of Blockchain: 

Latest Trends: 

  • Digital Supply Chain Twin: Digital Twin allows organizations to simulate supply chains virtually to examine for any discrepancies. Blockchain ensures accurate data is being acquired for the simulation 

  • Transparent Ledger: Blockchain allows for maintenance of a digital ledger that cannot be tampered with by any parties and can be accessed by all stakeholders allowing for efficient tracking 

  • Smart Contracts: Conventional invoice processing takes around a month, but through the use of blockchain technology, smart contracts can be created that trigger payment as soon as the delivery is done 

  • Counterfeit Prevention: In critical products such as medicines, it is important to prevent counterfeit items in the market. Blockchain-based track and trace can be employed to trace the origin of the product and confirm the authenticity 

Logistics and Freight companies are increasingly implementing blockchain-based products in their offerings to ensure trust and immutability 

  • Maersk co-developed a blockchain-enabled digital platform, Tradelens, with IBM and is now adopted by other shipping giants. 

  • DHL created a blockchain-based serialization prototype to improve traceability in Pharmaceutical Industry with Accenture

  • FedEx is exploring innovations in Blockchain across subsidiaries and founding members of BiTA and Blockchain Research Institute. 

  • UPS partnered with Inxeption to develop a blockchain-based platform to enable B2B Sales

Key Funding Alert

TrueFort snares USD 30 Mn Series B to expand zero-trust application security solution
TrueFort protects customers by analyzing at each application and figuring out what normal behavior looks like. The company achieves this by gathering data from partners like CrowdStrike and from multiple points within the application and infrastructure. Read More>>

Startup Spotlight

Company – Apna 
Total Funding – USD 93.45  Mn
About: Founded in 2019, the Apna mobile app is India’s largest professional networking platform dedicated to the blue and grey collar workforce, helping India’s burgeoning working class to unlock unique professional networking, and skilling opportunities.
Read More>>

Latest Reports Published in Draup

Spotify Account Intelligence Report: Spotify invested in research and development to drive user engagement and customer satisfaction and to design products and features that create and enhance user experiences. Several new technologies are at the core of many of these opportunities. Read More>>
Pinterest Account Intelligence Report: Pinterest is focused on expanding its services as part of its investment in scaling global resources and hiring local talent to grow businesses to serve pinners, creators, and advertisers worldwide. Read More>>
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