Meta experiments with AI/ML technologies to develop Chatbots for voice-over customer service

Key Signals in Media and Entertainment

Centre Setup and Expansion
Meydan Free Zone announces its expansion and new office opening
Meydan’s new location is Meydan Grandstand, Dubai, overlooking the racecourse for client networking. Beneficiaries of the Meydan Free Zone are advised to update their records with the new address. Read More>>
Merger and Acquisition
Mediahuis acquires
The company has agreed to buy, the Irish price comparison site for broadband, energy, mobile, money and mortgages. The deal supports the company’s determination to sustainably grow in online comparison. Read More>>
Maserati partners with Mattel for Barbie Edition
The Barbie Maserati Grecale, as an ultra-limited Fuoriserie edition, will only be available in two custom units globally. This USD 330,000 U.S.-exclusive bespoke edition will help the Barbie Dream Gap Project. Read More>>
beIN Media Group and SMC enter a strategic partnership
The partnership appoints SMC as the exclusive advertising partner for the global media group within the MENA region. The agreement covers all beIN channels. Read More>>
Pragmatic Play integrates Bingo Vertical with bet365
The company continues to strengthen in the sector, as it has most recently inked a new bet365 partnership. Players of bet365 will be able to enjoy a wide variety of Pragmatic’s exceptional range of industry-leading Bingo variants. Read More>>
Executive Movement
Sabrina Fercher is the new Managing Director at iProspect
Sabrina Fercher assumes overall responsibility for the agency in Austria. Sabrina, who has been with iProspect for more than seven years, was most recently Head of Performance, responsible for performance marketing, strategy, and business development, among other things. Read More>>
IHeartMedia promotes Jon Zellner to President of Programming Operations and Digital Music
In his new role, Zellner will manage the programming, content, and strategy for iHeartRadio’s digital channels and playlists while continuing to oversee iHeartMedia’s programming operations. Read More>>
Saatchi & Saatchi appoints Jaspreet Oberoi as Vice President
Jaspreet will play a vital part in driving new business growth and strengthening client relationships at the agency. She brings a wealth of international experience that spans over 14 years across integrated marketing, advertising, and digital transformation. Read More>>
Elon Musk to lay off 50% of Twitter staff
The company is planning to lay off 3,800 Twitter employees, or about half of the current workforce of approximately 7,500. Musk is meeting with advisors, including fellow former PayPal exec David Sacks, and finalizing a plan to lay off approximately 3,800 employees. Read More>>

Latest Industry Insights from Draup Braindesk

Online Shopping Experience
  1.  Pinterest wants to introduce AR Try on for Home Decor for the ideal online home buying experience. 
  2. The company visualizes new products using AR technology to allow Pinners to virtually place items from US shops in their homes using the Pinterest Lens camera.
API Platform Development
  1. Pinterest introduces new API merchant functionality to help merchants succeed and give Pinners a better buying experience and product tagging. 
  2. This shopping API connects brands and merchants with high-intent Pinners at the start of their shopping experience using the latest catalog data. 

Funding Alert

Wemade attracts investments from Shinhan-Kiwoom-Microsoft
The company attracts USD 46 Mn in investments from Shinhan Asset Management, Kiwoom Securities, and Microsoft Corporation. Despite the severe market volatility, Wemade aims to build a global digital economy platform with the investment. Read More>>

Startup Spotlight

Company – The SpringHill Company
Total Funding – USD 100 Mn
About: SpringHill develops and produces entertainment in partnership with the biggest brands and platforms in the world. SpringHill Company aims to empower greatness in every individual, from creators to consumers, by creating the most culturally inspired entertainment and products. Read More>>

Latest Reports Published in Draup

Meta Platforms, Inc Account Intelligence Report
Meta deploys AI/ML technologies that help users with voice-over services for communication and provide Chatbots to offer solutions for user queries. Read More>>
Nintendo Account Intelligence Report
Nintendo focuses on the year-end and New Year’s sales seasons to design offers for gamers and improve the server performance and gaming scripts. Read More>>
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