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Mediapro & Snapchat’s fresh content deal to transform the Snap Experience for Spanish users

Key Signals in Media and Entertainment
Deals
Mediapro, Snapchat ink a content deal 
As part of the deal, Snapchat users in Spain will be able to use the Stories feature on the app’s Discover tab to follow sports content such as the FIFA World Cup, top sports on GOL, and World Skateboarding Tour Olympic Games qualifier events. Read More>>
Partnerships
India Today Group partners with Netflix & Amazon 
The company have announced its newest venture- India Today Originals, a content hub producing original series and features in the non-fiction space for streaming & audio platforms. Read More>>
Havas Media Group North America partners with PubMatic to increase Advertiser Return on Ad Spend
Havas Media Group selected PubMatic for their premium omnichannel offerings and technology capabilities that provide brands and publishers with future-proof, high-performing sell-side data activation. Read More>>
Executive Movement
Pinterest appoints VP of Global Business Marketing from Meta
Previously, Metas Stacy Malone was senior director of Global Customer and Business Marketing at Meta. Based in California, she will report to CMO Andra Mallard and set Pinterest’s long-term vision for marketing itself to businesses and agencies across global markets. Read More>>
Sajith Sivanandan appointed as Head of Disney+Hotstar 
Sajith Sivanandan has been appointed as the Executive VP and Head of Disney+Hotstar. He will start working with Disney+Hotstar in October with a dual reporting line of Disney Star. He will be taking direct responsibility for developing the streaming service’s strategic business goals. Read More>>
Charles Rallings appointed as MD of Host/Havas CX
The appointment comes as the agency continues to ramp up its CX capabilities in response to growing client demand. Rallings will lead the Host/Havas CX team in Australia and leverage the strength and experience of the global Havas CX network. Read More>>
Financial and market activity
Nine Entertainment hikes full-year dividend by 33% as profits surge 
The company has reported full-year revenue up 15% to USD 2.69 Bn and net gains after tax up 35% to USD 373.5 Mn. Following this, the company declared a final dividend of seven cents per share, taking total FY22 dividends to fourteen cents per share, an increase of 33% compared to FY21. Read More>>

Latest Industry Insights from Draup Braindesk


Startup Spotlight

Company – Tagboard 
Total Funding – USD 16.9 Mn
About: Tagboard is a simple production platform for complex live programming. Tagboard is a software platform that uses the hashtag to aggregate social media for end-users, brands, agencies, and marketers, displaying content from multiple networks in a comprehensive and engaging visual format. Read More>>
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