Marley Spoon Appoints New CMO as they Seek to Accelerate Business Growth & Improve Customer Retention

1. Rent-A-Center is strengthening its retail business by expanding retail centers across the US and offering high-quality, durable goods that enhance the life of underserved consumers. 
2. The company expands its e-commerce offerings and mobile applications and leverages its cloud-based point-of-sale platform to manage orders more efficiently and lower losses. 
3. Rent-A-Center primarily increases store deals due to e-commerce growth and strengthens its retail business by expanding its potential customer base.  
4. Rent-A-Center strengthens consumers’ shop in-store & online shopping flexibility options. Continuous expansion of technology focuses on enhancing its omnichannel platform to offer customers a seamless experience across channels, markets, products, and brands.

Weaknesses

1. External economic conditions have continued to affect retail traffic and customer payment behavior. These recent inflationary conditions have had challenges for customers. 
2. Disruptions in the supply chain have resulted in an inability to satisfy consumers’ expectations and difficulty stocking stores and distributing items, which affect earnings. 
3. The firm is heavily dependent on data provided by third-party providers. Its data providers could stop providing data and provide untimely, incorrect, or incomplete data, which impacts an insecure data security breach. 
4. Losing access to this external data becomes less economical, and business would be negatively impacted, materially and adversely affect the financial condition.

Opportunities

1. The company invests in digital payment solutions and communication channels to widen its target-customer demographic and retain customers. 
2. Rent-A-Center is keen to provide a frictionless virtual lease-to-own (LTO) experience to its retail partners and customers through an integrated omnichannel strategy. With a flexible LTO strategy, it expands the virtual partner base and efficiently caters to customers. 
3. The firm accelerates e-commerce, expanding product categories, including emerging product categories, to improve the integrated customer experience. 
4. Digital marketing, omnichannel shopping, and e-commerce are the key market trends for RentA-Center.

Threats

1. New rapid and significant changes and evolving industry standards adopted by a few competitors pretend to be a menace to the Rent-A-Center. 
   – The Aaron’s Company opened its retail center in Flint, Michigan, to offer a direct-to-consumer lease-to-own solution, which aims to transform the in-store customer experience and expand assortment and payment systems. It would ultimately affect Rent-A-Center retail center’s expansion. 
   – Big Lots partnered with DoorDash to boost e-commerce and offer low-priced products with on-demand delivery of its bargains, treasures, and home essentials. It would affect Rent-A-Center’s e-commerce solutions.

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