LinkedIn acquires web analytics startup Oribi to expand its marketing solutions offering

Key Signals in Media & Entertainment

Chinese tech giants partner for more efficient streaming standards
In a rare joint move, Chinese tech giants Alibaba, ByteDance, and Tencent together released new low latency streaming standards to shorten the traditional time lag for streaming. Read More>>
Amazon teams up with Teladoc to bring voice-activated health service to Alexa
The collaboration marks Amazon’s latest expansion into health care and another push by the retail giant into a form of care that proliferated during the COVID-19 pandemic. Read More>>
Bell adds Google Distributed Cloud Edge to its network
The partnership will allow Bell to efficiently run at a higher capacity, innovate new business opportunities, and deploy networks, such as 5G, in various ways. Read More>>
Mergers and Acquisition 
LinkedIn acquires Israeli web analytics startup Oribi to expand its marketing technology
By integrating Oribi’s technology into LinkedIn’s marketing solutions platform, customers will benefit from enhanced campaign attribution to optimize the ROI of their advertising strategies. Read More>>
Executive Movement
L&K Saatchi & Saatchi names a new Senior Vice President 
The company has strengthened its strategic planning team and announced the appointment of Neeraj Sharma as Senior Vice President. Based out of Mumbai, Sharma will work with Snehasis Bose, Chief Strategy Officer, L&K Saatchi & Saatchi. Read More>>
Havas Group appoints Alicja Cybulska as Chief Strategy Officer for Southeast Asia & North Asia region
Cybulska brings over 25 years of experience in brand communication and marketing and will play a significant role in the Group’s market layout and strategic development across Southeast Asia and North Asia. Read More>>
Finance & Market activity
Tegna reports a massive fourth quarter drop in net income 
Tegna, which last week agreed to be acquired by Standard General, reported lower fourth-quarter net income in a non-election year. The reported net income was USD 129.4 Mn, or 48 cents a share, compared to USD 244.3 Mn, or USD 1.11 a share. Read More>>
Lay off 
Baidu lays off up to 15% of core technical staff 
The search engine and AI giant called for massive layoffs involving junior to senior employees in Baidu’s AI, mobile, cloud, and other technical departments. Baidu is one of many tech companies in China that have downsized as they navigate tightening regulations, slowed revenue growth, and intense competition. Read More>>

Latest Industry Insights from Draup Braindesk

Verizon Account Intelligence Report
  • Verizon Business Mobile Security Index (MSI) reveals that many businesses may have left themselves vulnerable and open to cybercriminals to ensure the workforce could operate remotely. 
  • Verizon has partnered with Bang & Olufsen to launch soundbars with built-in Stream TV to bring the ultimate cinematic experience to the home. 
  • Verizon Business has partnered with Atos to power intelligent IoT solutions with private 5G multi-access edge computing for businesses, government, and communities worldwide. 
  • Verizon Business has launched BlueJeans Studio, a new all-in-one event production platform. Studio allows enterprises and individuals to produce, star, and engage in live videos. 
  • Verizon has delivered a 5G Ultra-Wideband to Innovation Park, located on the campus of Penn State University. It provides deployment of 5G to enable new applications across diverse sectors. 

Key Funding Alert

Twitter announces plans to raise USD 1 Bn in senior note offering by  
The company intends to use the net proceeds from the offering for general corporate purposes, including capital expenditures, investments, repayment of the debt, repurchases of Twitter’s common stock, working capital, and potential acquisitions and strategic transactions. Read More>>

Startup Spotlight

Company – TextUs
Total Funding – USD 32.25 Mn
About: TextUs is a business-class text messaging platform built specifically for inside sales, recruiting, and customer service teams. With eight times the response rate of traditional communication channels, TextUs empowers business teams to sell smarter and faster. Read More>>

Latest Reports Published in Draup

APS Group Account Intelligence Report: APS Group focuses on end-to-end marketing solutions to help clients reduce costs and deliver outstanding business results. With the requirement for animation, illustrations, and filming services on the rise, APS Group has launched enhanced animation & illustration agency services to meet clients’ needs. Read More>>
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