This week in Retail & Consumer Goods: In-store analytics and smart shopping carts empower retail marketing with deep customer insights

Latest Industry Insights from Draup Braindesk

Ecosystem Initiatives: To enhance the in-store experience, retailers are leveraging technologies such as AI and AR/VR-based advanced solutions for palm recognition payments, smart mirrors, and virtual product trials 

Augmented Stores: Ikea acquired Geomagical, an AI-imaging startup to deploy it on IKEA’s websites and apps to let customers create accurate visualization of their rooms with IKEA products. 

In-Store Analytics: Caratlane has partnered with a service provider to leverage AI-powered video analytics in their stores to generate accurate insights to plan marketing campaigns & increase sales conversions 

Smart Stores: Amazon launched smart stores in India to empower local retailers offer promotions to shoppers with contactless payments & reward the customers with Amazon Pay incentives 

Smart Mirror: Vodafone collaborated to digitize Qatar Retail Industry by deploying IoT-based smart mirrors in fitting room with barcode scanners to interact with floor staff through digital watch for additional clothes 

Smart Shopping Cart: Sobeys partnered to provide smart shopping cart that leverages AI & sensors to scan & weigh the items with a touchscreen displaying all the items & enable checkout through cart only 

Latest Reports Published in Draup

Adidas AG Account Intelligence Report: Adidas has launched Face Cover, a reusable face mask made from a breathable recycled material for its customers. Google partnered with Adidas, and EA launched a new GMR insole for soccer shoes capable of tracking all the movements. Read More>>
Ikea Account Intelligence Report: IKEA invests in significant resources and user-friendly technologies to make IKEA more affordable, accessible, and sustainable for customers. They are striving to bring out innovation in developing new ways to shop and identifying better ways of working. Read More>>

Key Funding Alert

Upsie Raises USD 18.2 Mn in Series A funding round
The St. Paul-based consumer-focused warranty platform says the company will use the new influx of funding to hire, increase customer awareness and continue building its warranty product offerings and verticals.
Read More>>

Startup Spotlight

Company – Open Farm
HQ Location – Toronto, Canada Area
Total Funding – USD 65 Mn
Type – Consumer Goods
About: Open Farm is a pet food company that focuses on producing premium, healthy food and treats for pets. Read More>>

Key Insights and Signals in Draup

Centre setup and Expansion
Kerry Group to develop a new innovation hub in Queensland
The facility will act as the new headquarters for Kerry in Australia and New Zealand, while its existing facility in Sydney will retain a specialist research and development applications hub. Read More>>
HelloFresh to open largest distribution facility in Phoenix
The 440,000 square-foot center in Phoenix, Arizona, is in an area with access to major routes and “a strong labor pool,” and will boost HelloFresh’s West Coast presence. The moves come as the German meal kit company tries to retain customers it gained during the pandemic long-term and scale its business globally. Read More>>
Dollar General finalizing details for new Sidney location
According to a Dollar General spokesperson, the company is in the due diligence phase for a new location on Illinois Street. Based on the current timeline, the company is anticipating breaking ground on the new spot in the coming weeks. Read More>>

Deal and Deal Renewal
Vicarius announces new U.S. distribution relationship with Ingram Micro’s Emerging Business Group
Under the new agreement, Ingram Micro will market and distribute TOPIA, a consolidated vulnerability assessment, prioritization, and remediation platform, to its growing base of channel partners in the U.S. Read More>>
Better Plant Sciences boosts production in BC plant
Better Plant Sciences Inc., a wellness company that makes and sells plant-based products is ramping up production at its Victoria, BC production facility to fulfill incoming orders from seven Whole Foods Market in Ontario, Canada (“Whole Foods”). Read More>>
Merger and Acquisition
Carrefour agrees on product deal with Nordic retailers 
Europe’s largest grocery retailer Carrefour has agreed on a deal with several leading chains in the Nordics that will allow them to purchase its own label food and non-food products and develop “common synergies” in manufacturing. Read More>>
Mipaaf renews agreement with Ebay 
The contract between Mipaaf – ICQRF , origin in Italy, Federdoc, and eBay for the protection of Geographical Indications on the e-commerce platform was renewed recently. The alliance was born in 2014 to combat counterfeiting and protect brands of origin and which in recent years has achieved exceptional results. Read More>>
Ingram Micro deepens Sophos partnership with Connect Flex A/NZ push 
Ingram Micro has expanded its partnership with Sophos in a move that will see the distributor working to recruit new managed service providers (MSPs) to the Sophos MSP Connect Flex program. The new initiative is expected to expand Sophos’ reach across Australia and New Zealand (A/NZ). Read More>>
Tyson Foods partners with Dada Group to provide fresh meat delivery in China 
Dada Group (DADA), on-demand delivery and retail platform in China said that it had established a strategic partnership with Tyson Foods (TSN), leading the trend of fresh meat category in the field of on-demand retail in China. This is Tyson’s first partnership for on-demand delivery of fresh meat in China. Read More>>
Infosys announces strategic collaboration with Britvic to accelerate their digital strategy 
Infosys will provide end-to-end IT services and deliver a technology-driven approach to fulfill Britvic’s digital transformation roadmap. Infosys will also simplify and streamline its cloud infrastructure and operations leveraging Infosys Cobalt while improving service delivery through analytics, automation, and process maturity. Read More>>
Executive Movement
eBay names Steve Priest Chief Financial Officer
In this role, Steve will oversee all global aspects of eBay’s financial operations, including controllership, financial planning and analysis, tax, treasury, audit, mergers and acquisitions, and investor relations. Steve will report directly to Jamie Iannone, eBay’s Chief Executive Officer, and will join the company on June 21, 2021. Read More>>
Flipkart hires Bain & Co partner Dinkar Ayilavarapu as VP-corp strategy 
 In this Role, Ayilavarapu will lead the corporate strategy team working closely with our business leaders to further strengthen our vision and OKR (objectives and key results) planning. Read More>>
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