This week in Media & Entertainment: Entertainment companies use AI to optimize distribution and predict box office success.

Latest Industry Insights from Draup Braindesk

Media & entertainment companies are developing news writing robots and movie genre prediction systems with high reliance on digital technologies such as AI/ML and speech recognition. 

  • Automated Transcription using AI: 
    Thomson Reuters launched a new video feature that uses AI to provide customers with access to near-instant, time-coded speech-to-text transcripts. The system employs AI technology to provide automatic translations for each transcript into English. 

  • Movie Genre Prediction using AI: 
    21ST Century Fox created a Merlin system by partnering with Google to use the company’s servers and open-source AI framework TensorFlow. The system uses AI /ML and big data to experiment with movie attendance prediction and recommendation systems. 

  • Box-office Performance Prediction using AI: 
    Warner Music partners with Cinelytic for its AI-driven platform that uses predictive tools and collated data to work out optimum casting, distribution, and release date and predict box office hits. 

  • Facts Cross-Checking using AI: 
    Facebook and Thomson Reuters launched a new fact-checking initiative to identify misinformation on social media. The newly created fact-checking unit at Reuters verify content posted on Facebook & Instagram and identify where media is false or misleading. 

  • Character Customization using AI: 
    Pearl Abyss launched the free-to-play open-world action MMORPG, Black Desert Mobile. Pearl Abyss’s proprietary engine features action-packed combat, a deep character customization system, and high graphical fidelity.  

  • Facial Recognition Check-In in Casinos: 
    Penn National Games that acquired Pinnacle Entertainment, collect personally identifiable information that includes biometric data such as digital images, facial recognition data, and other biometric information using document identification scanners. 

Latest Reports Published in Draup

Electronic Arts Account Intelligence Report: EA partnerships involve companies that develop gaming technology that can bring a fresh perspective to the gaming industry. Read More>>
Roku Account Intelligence Report: Roku focus on developing creative branded content formats and TV programming for marketers. Read More>>

Key Funding Alert

Comunix Raises USD 30 Mn in Series A Funding 
Founded in 2018 by Or Ben Shimon and Idan Shriki, Comunix is a social gaming company that integrates innovative human communication methods, such as group video chat, to create a social experience for users. Read More>>

Startup Spotlight

Company – Dream Games
HQ Location – Istanbul
Total Funding – USD 57.5 Mn
About: Dream Games is a mobile gaming company based in Istanbul. Their objective is to combine technology and creativity to develop high-quality mobile games that will be played for years. Read More>>

Key Insights and Signals in Draup

Centre Setup and Expansion
Tencent opens new LA office to consolidate workforce and enable further expansion
The new office will be a 53,000 square foot base in Playa Vista that’s designed to house the company’s entire LA workforce while also facilitating further expansion. Read More>>
LEGOLAND Discovery Center Bay Area opens ultimate LEGO attraction
The new area includes exclusive rides, attractions, and 4D movies that you can only find at this center. On top of that, a team of 45 LEGO model builders, nine LEGO Group designers, and four technicians dedicated over 7,150 hours to creating Miniland out of one and a half million bricks, the centerpiece of the new exhibit. Read More>>
Cineplex to open new rec room entertainment center in Burnaby this summer
The Rec Room will offer a variety of dining experiences, live entertainment and amusement games. The new spot will take up about 44,000 sq-ft. Though it was expected to open in 2019, it was delayed due to the pandemic. Another location is also in the works in downtown on Granville Street. Read More>>

Mergers & Acquisitions
IMG acquires Dubai licensing agency 20too
With a new focus on MENA, Christian Zeidler, founder, chief executive officer, 20too, will become vice president, licensing, IMG with his team moving into the IMG Dubai offices. Read More>>
Facebook purchases Unit 2 Games
The acquisition of Unit 2 Games came after Facebook announced that it would add monetization tools for creators who focus on video-on-demand. Read More>>
ByteDance acquires big share in Umi Game
This project will be created in conjunction with Unreal Engine proprietor Epic Games and Improbable, creators of the multiplayer infrastructure engine Spatial OS. Read More>>
Cinemark partners with Mission Control for movie theatre esports
As a result of the partnership, a select number of Cinemark’s 523 movie theatres will start hosting public gaming events. These events will not technically be esports; they are open to the public and have a more amateur and casual focus. Read More>>
Executive Movement
WarnerMedia hires Disney veteran to lead HBO Max in India, Southeast Asia
WarnerMedia has hired Disney veteran Amit Malhotra to be its managing director in Southeast Asia and India. The role will see Malhotra oversee the impending rollout and management of HBO Max in the region. Read More>>
Tilmann Richter joins Sony Music Germany as Vice President Live Ventures
Richter will lead Sony Music’s live division and develop live and concert campaigns for Sony Music artists and brands across the three European countries. Read More>>
Nexstar Media Inc. names Susan Parker chief strategy officer/EVP of strategy & data of the digital division
Parker will oversee all data and strategy functions for Nexstar Media Inc.’s Digital Division, extending Nexstar’s audience insights into the digital realm. Read More>>
PlayStar announces bet365 Head of Casino as new COO
Dan Alexander joins PlayStar, having spent the last three years as Head of Casino at bet365, following on from his role as Head of Product and Platform at Mansion. Read More>>
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