Citrix partners with Nutanix to boost cloud capabilities for the future of work

Key Signals in Enterprise Software

Centre Setup and Expansion
Equinix opens 5G and edge tech development center 
The new testing environment, located in a Dallas data center, is initially focused on a handful of use cases like distributed AI and ML, infrastructure orchestration, AR and VR, and mobile hybrid multi-cloud connectivity. The center will help service providers and network operators assess the infrastructure needed to build 5G and edge applications. Read More>>
Amazon Web Services (AWS) plans to open a new data center region in New Zealand by 2024
The new AWS Region will allow customers to run workloads and securely store data locally while serving end-users with even lower latency. The new AWS Asia Pacific (Auckland) Region will join the existing 81 Availability Zones across 25 geographic AWS regions worldwide. Read More>>

Deals and Deal Renewal
IBM wins major cloud deals in Africa 
IBM announced that major financial institutions across Africa have selected hybrid cloud and AI capabilities from IBM to unlock digital innovation and continue their work to develop digital-first solutions, ultimately broadening access to financial services on the continent. Read More>>
Etihad Airways is using Microsoft AI to automate its bank-reconciliation process
The initiative follows Etihad’s successful deployment of Microsoft AI capabilities to support automated payment inspection earlier this year and is part of a continued partnership between the two firms to drive the adoption of artificial intelligence (AI) across the business. Read More>>
Citrix & Nutanix boost cloud capabilities to enable the future of work 
The two companies are partnering to deliver services across public and private clouds that enable elastic, on-demand, and secure access to applications, data, and desktops. These services will be available from any device and location from Nutanix hyperconverged infrastructure environments and hybrid multi-cloud deployments of Citrix’s Desktop as a Service (DaaS), as well as Virtual Apps and Desktops services. Read More>>
Amadeus signs up Lufthansa for digital health pass integration 
The partnership will initially allow travelers to check-in online for roughly 2,000 weekly flights from non-risk Schengen areas, using Amadeus’ technology, and also allow Lufthansa staff to check health documentation with the Amadeus Airport Companion App. Read More>>
Mergers and Acquisitions
CDK Global to acquire insurance technology platform Salty Dot, Inc. 
Salty Dot, Inc. (Salty) is a convenient, mobile-first solution that helps consumers secure the insurance they need for their vehicle seamlessly without leaving the car-buying experience. Salty’s technology will further expand CDK’s suite of digital offerings and grow its total addressable market beyond the digitization of traditional dealer workflows. Read More>>
TrueCommerce acquires DiCentral 
By leveraging the combined company’s expertise in automation, digitalization, and integration, TrueCommerce is uniquely positioned to transform the way its customers do business, with value-added solutions designed to tackle complex supply chain and eCommerce challenges, streamline operations, and increase profitability. Read More>>
Executive Movement 
Sabre appoints South Pacific boss 
Sabre Corporation, a software and technology provider powering the travel industry, has promoted Nicole Regel to oversee the Sabre Travel Solutions agency business across Australia, New Zealand, and the South Pacific. Her focus will remain on leveraging Sabre’s best-in-class technologies and unrivaled access to global markets to grow its travel business in the region. Read More>>
Rubrik announces the appointment of Giri Iyer to Chief Customer Officer
Iyer will focus on delivering value to the Zero Trust Data Management Company’s customers through every touchpoint, ensuring long-term data security for their businesses, and continue to oversee Customer Experience, Customer Support, and Customer Retention. Iyer has more than 25 years of global customer support and success experience. Read More>>

Key Signals in Consumer Software

Centre Setup and Expansion
Google plans to buy a New York City office building for USD 2.1 Bn 
Google already leases the building and said it would exercise an option to purchase the St. John’s Terminal building in the Hudson Square neighborhood of Manhattan. In a blog post, CFO Ruth Porat said the building would “serve as the anchor” of its new campus in the area. Read More>>
Deal and Deal Renewal
Uber Eats snatches Shell deal from Deliveroo to grow grocery business 
Uber Eats has taken further strides in the grocery delivery wars by sealing a contract for hundreds of Shell garages across the UK. The rapid delivery operator said Shell, which had previously been on Deliveroos platform, will now have more than 340 stores on the Uber Eats app. Read More>>
Homeland Security inks deal with Coinbase for its blockchain analytics software 
The US Department of Homeland Security has signed a deal with Coinbase to use its blockchain tracing software, Coinbase Analytics – The current deal value is USD 455,000 for one year, but it can go up to a total amount of USD 1.4 Mn through 2024. Read More>>
Fashion Nova and Afterpay announce new partnership in time for fall shopping
Now, consumers who shop Fashion Nova online will have the option to pay responsibly with Afterpay at checkout, in four interest-free installments. The addition of Fashion Nova comes after a highly successful year-end for Afterpay, during which the company’s customer base in North America grew to nearly 20 million – with 90% of orders made by repeat customers. Read More>>
VROMO partners with DoorDash to help self-delivery restaurants 
VROMO gives restaurants the ability to better manage their own delivery operations. VROMO and DoorDash can also help restaurants expand to more distant delivery areas not covered by the in-house team. The VROMO system offers route optimization, branded delivery tracking, and restaurant messaging as a standard to ensure an exceptional delivery experience for customers. Read More>>
Merger and Acquisition
Australia’s Zip enters Indian buy-now-pay-later space with ZestMoney deal 
Zip Co Ltd (Z1P.AX) would invest USD 50 Mn to acquire a minority interest in Indian peer, ZestMoney, as part of its plans to tap new growth markets and add investors. The investment comes at a time of increasing popularity of the BNPL sector, where customers pay in installments without any interest for their online purchases, as the COVID-19 pandemic pushed young shoppers to look for easier access to credit. Read More>>
Executive Movement
Facebook names a new CTO with a major focus on hardware 
In his new role, Andrew Bosworth will continue to lead the hardware group, called Facebook Reality Labs, while also assuming responsibility for Facebook’s broader software engineering organization and artificial intelligence efforts. He’ll report directly to CEO Mark Zuckerberg, who has taken a keen interest in developing AR glasses and the metaverse. Read More>>
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Latest Industry Insights from Draup Braindesk

Companies are focussing on innovating the cloud management portfolio with new and enhanced capabilities to help customers deploy and operate hybrid and multi-cloud environments. 

Companies: VMware  

  • VMware expands its business by creating a new business group to help organizations adopt a cloud-first strategy, accelerate migration to the cloud, rapidly build modern apps. 

  • Expanded SaaS Innovation with Virtual desktop infrastructure (VDI) and Desktop-as-a-Service (DaaS) platform with new capabilities to make it easier for IT to manage Horizon deployments wherever they may be, on-premises or in the cloud 

  • Expanded SaaS Innovation with Virtual desktop infrastructure (VDI) and Desktop-as-a-Service (DaaS) platform with new capabilities to make it easier for IT to manage Horizon deployments wherever they may be, on-premises or in the cloud 

  • San Francisco Bay Area, United States, is the key hub for various technology operations like Artificial Intelligence & Data Science and Mobile Application Development-related engagements 

  • San Francisco Bay Area, United States, is the key hub for various technology operations like Artificial Intelligence & Data Science and Mobile Application Development-related engagements 


  • Nvidia focuses on developing AI-based software applications and platforms to accelerate enterprises’ Cloud Computing Solutions and Cybersecurity Services 

  • Nvidia is keen on introducing AI-Software suites to enable real-time processing to enhance digital workloads.  

  • Nvidia focuses on providing gaming applications to improve the 3D experience for users and players.  

  • Spectrum Consultants India Pvt Ltd is the major outsourcing partner for Nvidia, majorly working on Server, Network, Desktop Management, and IT Consulting.  

  • Nvidia has 60+ Technology locations with a major technological footprint in (San Francisco Bay Area) the United States. India (Bengaluru Area) is the major buying center for Nvidia. 

Digital Tech Stack: VMware 

Digital Tech Stack: Nvidia 

Note: The tools listed above are not exhaustive 

Key Funding Alert

Freshworks to raise USD 1 Bn in IPO at USD 10 Bn valuation 
Freshworks’ technology is used by more than 50,000 companies in 120 countries, including high-profile names such as Delivery Hero SE, Vice Media, and Swedish payments firm Klarna. Read More>>

Startup Spotlight

Company – Marpipe
Total Funding – USD 18.88  Mn
About: Marpipe is the world’s first independent mar-tech platform that automates the creative testing process for brands & agencies. Read More>>

Latest Reports Published in Draup

Ultimate Software Account Intelligence Report: Ultimate Software has introduced AI based self-service and HR administration, it improves usability and streamlining HR’s workflow and its Employee Case Management provides workers with on-demand HR support. Read More>>
Informatica Account Intelligence Report: Informatica focuses on bringing data governance and data catalog to the cloud to accelerate customers’ journeys to the cloud using the Informatica Intelligent Data Management Cloud (IDMC). Read More>>
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