Allen Media Group signs multi-year deal with Google Cloud to power its streaming services

Key Signals in Media & Entertainment

Logicalis’ digital collaboration platform harnesses Microsoft and Cisco technologies
The idea behind the new offering, called the Logicalis Collaboration Suite, is to empower organizations to bridge and support the new digital worker. The suite focuses on communication and improves the worker’s adoption and usage scores as well as their productivity framework. Read More>>
Baidu to pursue Digital Interconnection with a dozen companies, including Meituan
The plan aims to enhance interconnection across three key aspects – traffic, technology, and the services ecology. As part of the arrangement, the enterprises will be able to release their own “mini-programs” within the Baidu app. Read More>>
Pure Storage inks a deal with Meta to boost AI RSC Project
The collaboration aims to support Pure Storage’s new-age AI Research SuperCluster (RSC) project, which is touted as the tech giant’s breakthrough supercomputer for AI research. Meta will leverage Pure Storage’s robust and scalable storage capabilities to power RSC as part of this partnership. Read More>>
MediaKind picks SirionLabs to transform its contract management processes
SirionLabs will enable MediaKind to automate, optimize and simplify its contracting processes through a single, AI-enabled platform. MediaKind will benefit from shorter contracting cycle times, reduced manual/email-based reviews & approvals, and a central repository for all of its contracts. Read More>>
Allen Media Group strikes a multi-year cloud deal with Google
As part of the deal, Google will provide a variety of cloud services to the entertainment firm. AMG will double down on its streaming service offerings to audiences worldwide and push its content on YouTube TV. Read More>>
Mergers and Acquisition 
Sony Interactive Entertainment to acquire Bungie for USD 3.6 Bn
Bungie will function as an independent subsidiary of Sony Interactive Entertainment and will continue to publish itself and be able to determine what platforms its video games will be on. Read More>>
Executive Movement
GroupM appoints a new Executive Director of Marketing, North America 
In her new role, Kaya Heitman will drive a globally unified approach to marketing and communications initiatives for GroupM. Prior to this, Heitman has held a variety of positions specializing in communications, strategy, and digital marketing. Read More>>
Michael Göls appointed as Regional Managing Director, Central Europe for HAVAS Network
Michael takes on additional tasks within the HAVAS network, and he will contribute his expertise specifically in the areas of technology, e-commerce, programmatic, and national customer advice. Read More>>

Latest Industry Insights from Draup Braindesk

Media and Entertainment Industry Analysis
  • Paperpal Preflight has partnered with Emerald Publishing for a seamless author submission experience to deliver 30+ high-quality linguistic and technical improvement assessments. 
  • Netflix has partnered with Spotify to create a new hub dedicated to its shows. This collaboration will give Netflix users easier access to the official playlists and soundtracks of several hit series. 
  • Foxtel partners with CommScope to launch its new iQ5 device where service providers can deploy a set-top solution to provide live, streaming, and on-demand content to their subscribers.


Key Funding Alert

Carry1st raises USD 20 Mn to power its expansion into original IP games  
Carry1st will use the funding to expand its content portfolio and scale its user acquisition operations to reach a larger user base. Furthermore, the firm will expand into mobile game co-development, focusing on the creation of original IP and play-to-earn games. Read More>>

Startup Spotlight

Company –
Total Funding – USD 13.49 Mn
About: is a platform that helps audio creators manage, market, and measure their audio content. Sounder offers free hosting, transcription, Pinpoint Audio Search, and analytics to allow the users to grow their audience. It aims to drive creativity and make audio better for everyone. Read More>>

Latest Reports Published in Draup

Sony + Zee Merger Account Intelligence Report: By leveraging their digital expertise, Sony + Zee Merger intends to provide a blockchain advertisement platform to prevent fraud and increase transparency for advertisers. The merger also focuses on enhancing Broadcasting Services for improving media business capabilities. Read More>>

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