Adidas to access cutting-edge streaming video tech in key interactive fitness & retail marketing deal

Key Signals in Retail and Consumer Goods

Centre Setup and Expansion
Asda York opens eco refill supermarket
The refill zone in York is part of the supermarket’s strategy to remove 3 billion pieces of single-use plastic from its business by 2025. The loose and unpackaged range includes branded favorites – like Yorkshire Tea, Kellogg’s cereals, and Napolina Pasta – as well as an extensive range of Asda-brand cereals, rice, and pasta. It is all sold at the same price or cheaper than packaged equivalents. Read More>>
Amazon announces new robotics fulfillment center and delivery station in Elkhart County
The new 800,000 square-foot fulfillment center, set to launch in 2023, will create nearly 1,000 new, full-time jobs and opportunities to engage with advanced robotics technology. Read More>>
Nestlé testing plant-based, vegan eggs, and shrimp 
The vegan versions of egg and shrimp can be used in cooking and meals just like the original products. Nestlé has been doubling down on its efforts to expand its plant-based offering after initially lagging rivals in joining the vegan trend. Read More>>

Deals and Deal Renewal
The Kudelski Group announces a technology and intellectual property license agreement with Adidas
The Kudelski Group is a world leader in digital business enablement technologies that are built to enable innovation and deliver trust. The deal provides Adidas with a framework to access Kudelski’s cutting edge streaming video technologies as well as access to certain key intellectual property rights for their current products and future innovations in the video market. Read More>>
Walmart deploys Epic medical records tech across its health centers, virtual care services 
Epic’s EHR system will first be rolled out in four Walmart Health centers in Florida in early 2022. Walmart also struck a deal with Oak Street Health, a tech-enabled, value-based care primary care startup, to open up clinics at Walmart supercenters. Walmart is also moving deeper into digital health by snapping up a prescription management app from startup CareZone last year. Read More>>
Lagardere’ turning theory into action’ with profit-sharing partnership 
Lagardere announced a pioneering partnership with Fraport’s Lima Airport partners to operate retail at Jorge-Chavez International Airport in Peru.  Lagardere and LAP say their new deal creates a more balanced approach to risk and benefits while maximizing sales potential. Read More>>
Adidas enters the resale market in partnership with ThredUp 
Adidas has partnered with online resale powerhouse ThredUp to launch a new program whereby consumers can send in used apparel and accessories to be resold. Using ThredUp’s proprietary Retail-as-a-Service platform, the program aims to extend the lifecycle of clothing items by rewarding consumers with points in exchange for their old gear. The program, dubbed Choose to Give Back, comes amid Adidas’s ongoing efforts to reduce plastic waste. Read More>>
Mergers and Acquisitions
Sundial to acquire Alcanna for USD 346 Mn in stock
The robust corporate support function at Alcanna is expected to supplement Sundials Spiritleaf retail operations. Alcanna’s longstanding liquor business provides Sundial with stable cash generation through a mature and proven business model with trailing twelve months free cash flow of USD 16.4 Mn on a built-out retail platform. Read More>>
Rexel agrees to acquire Mayer Electric for USD 456 Mn 
International multichannel distributor Rexel has agreed to acquire Mayer Electric, a family-owned, Birmingham, Alabama-based distributor of electrical products and services. Mayer operates 68 branches in 12 states, with a strong presence in Alabama, Florida, Georgia, and Pennsylvania. The company says it has 1,200 employees and has generated revenue of USD 1.2 Bn over the last 12 months. Read More>>
Gap Inc. acquires 3D fitting room startup Drapr 
The company plans to use Drapr’s technology to improve the fitting experience for shoppers and give its digital evolution an extra push. Read More>>
Executive Movement
Procter & Gamble (P&G) announce Sundar Raman as global CEO, Fabric and Home Care division
The division that will be led by Raman includes renowned brands such as Ariel, Tide, Ambipur, and Downy and contributes to about one-third of total company sales and net earnings. In his new role, he will be responsible for delivering top-and bottom-line growth through innovation (R&D), a synchronized E2E supply chain, brand-building, and sales. Read More>>
Walmart promotes Chris Nicholas to new role of US COO 
The new Walmart US COO role combines store operations and supply chain responsibilities and will focus on the “transformation of our end-to-end ways of working” and “deliver a seamless customer experience” as Walmart works to become consumers’ primary destination. Read More>>

Latest Industry Insights from Draup Braindesk

Global IoT Application-Market Overview 

• IoT technology has a wide range of applications, from collecting biometric data through wearable equipped devices to controlling connected devices through communication networks and cloud technologies 

• Among top IoT application areas, industrial/ manufacturing, transportation, energy and utility, retail are the major sectors accounting for ~63% of the total market in 2020 

• Edge Computing, Cloud Computing, 5G and Blockchain, Industrial IoT, Machine Learning and Artificial Intelligence are the major trends that can be seen in the Global IoT market 


• Global IoT offers a suite of solutions across the following industries and business intentions 

Retail & Consumer Goods- Store & E-commerce, Supply Chain, Sales & Marketing, Manufacturing 

IoT and connectivity solutions have revolutionized the store and e-commerce operations in the retail & consumer goods industry 


Major Ecosystem Enablers: Key retail and consumer goods players are leveraging IoT for shipment tracking and supply chain management 


Source: Draup Analysis, Data curated from the various News Articles, Industry Reports, Case Studies, and other similar sources  

Note: The above list of use-cases and companies is not exhaustive 

Key Funding Alert

 Paytm in talks with ADIA, others for anchor investment 
State-backed wealth investors Abu Dhabi Investment Authority and Singapore’s GIC Pte are among those weighing bidding to participate in the IPO. One97 Communications Ltd., as Paytm is formally known, is considering seeking a valuation of around USD 20 Bn to USD 22 Bn based on initial investor feedback. Read More>>

Startup Spotlight

Company – Vahdam Teas 
Total Funding – USD 38.69 Mn
About: Vahdam Teas is among the world’s first vertically integrated online-first tea brands that source premium garden fresh teas. Established in 2015, Vahdam Teas have already been shipped to 76 countries, with the USA, Russia, and Europe being its top markets. Read More>>

Latest Reports Published in Draup

Lidl Stiftung & Co. KG Account Intelligence Report:Lidl Stiftung & Co. KG continues to expand its business across various locations and improvises the customer experience by enhancing the usability of its products and services. Lidl focuses on AI-based retailing and develops solutions to offer high-quality upgraded products for their customers. Read More>>
 Gap Inc. Account Intelligence Report: Gap Inc.’s partnership focuses on providing virtual fitting rooms, tax-free solutions, easy payment methods, apparel collection, and resale platforms to enhance the customer experience. Read More>>
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