by sumit kumar | Sep 5, 2023
In B2B sales, a profound understanding of the B2B buyer’s journey is nothing short of a strategic imperative. As businesses navigate the complexity of selling to businesses of 2023, they find themselves embarking on a multifaceted journey, rife with challenges...
by sumit kumar | Aug 31, 2023
Embarking on the journey of sales often feels like a high-stakes challenge, particularly for sales reps in small- and medium-sized businesses (SMBs). Limited resources and stiff competition create a high-stakes environment where every deal counts. However, B2B sales...
by sumit kumar | Aug 22, 2023
Securing deals with enterprise clients and managing large accounts can significantly impact a company’s growth trajectory. AI-based sales intelligence can shorten the sales cycle and bring in marquee clients for the long haul. Enterprise sales transactions can have...
by sumit kumar | May 19, 2023
85% of B2B companies believe data is their most valuable asset, yet only 29% are confident in their ability to use it effectively. This highlights a significant gap in utilizing data for driving business growth. By adopting a well-crafted Go-to-Market strategy,...
by sumit kumar | Nov 9, 2020
When a potential lead meets your product for the first time and exhibits interest in getting to know the product better, that is a prospect for you. Not all leads can be prospects, but all prospects are leads. Acquiring a prospect is more complicated than acquiring...