Home > Resource > CEO Newsletter > Work from Home perspective from two different categories of companies
Vijay Swaminathan
CEO, Draup
Subscribe
Receive the latest strategic talent insights straight from the CEO’s desk
Work from Home perspective from two different categories of companies
In many organizations, Phase 1 back to work is implemented. Across the world, vaccine progress is encouraging. Perhaps the most significant fascination for me in this Covid-19 crisis is how companies have stepped up and taken responsibility to meet customer demands. This week I took my two dogs for vaccinations. I was surprised how a small vet hospital has transformed into an Agile assembly line. I pulled over into the lot, and a vet tech collected my pets, and in less than 20 minutes, the entire process was completed with discharge records. Without changing the talent and without any significant immediate investments, all companies across the world, are stepping up and delivering. This is a huge source of inspiration and an encouraging lesson for all of us. With that, we bring you this week insights
Work from Home perspective from two different categories of companies
Our work from home report will be published later this week. Our teams are working very hard on this topic. We are collecting various perspectives across different companies. Here is a summary of two companies
- Expects about 50% of the workforce will work from home in one year
- Company believes that The “no meeting Wednesdays” that Facebook has been piloting for years is a good solid foundation to Work Remote
- Pay will be adjusted if employees move out of the CA headquarter location
- Company believes that this will give them access to previously untapped talent pool
- Company believes that the virtual transport technologies will further enhance remote work
- Entry-level people may benefit from office working while experienced resources will be given priority to work from home
Citibank
- Watching the trend but do not think they will be entirely working from home
- This is because of the inherent need to meet customers face to face in decision making
- Company making investments in this front, but not taking a stand on this yet
- Client data complexities are more pronounced in this line of business
- No view on pay change for office and remote work
Our report will not only cover company positions like this but also provide a unique analytical model around work from home. We are quite excited to share this with you as soon as possible
Digital Marketing and Skills Taxonomy
This week we focused on building a detailed Digital Marketing and Skills taxonomy. We believe this will emerge as a critical Post-COVID competency. Here are the details of the roles. If you are interested in more information, please email us, and we will give you the report.
The following are basic Role description from the analysis
- Brand & Content Manager: The role of the Brand & Content Manager is to create customer engagement models, enhance brand equity, deliver brand platform (positioning and values) and create products and services
- Search Engine Marketing: The role is responsible for integrating SEM usage into the overall business strategy and the digital channel strategy. Deliver capabilities that maximize reach, engagement and impact for the brand across SEM platforms
- Social Media Executioner: Social Media Executioner is responsible for planning, implementing and monitoring the company’s Social Media strategy to increase brand awareness, improve marketing efforts and increase sales
- Customer Experience Manager: Customer Experience Manager processes the strategy for organizations to track, oversee and optimize all customer interactions for enhancing Customer Lifecycle
- Media Manager: Media Managers are communication specialists who develop and implement all targeted content for various media platforms
- Campaign Executioner: Campaign managers formulate and run marketing campaigns for products, services or events that target consumers or other organizations
- Database Marketing Manager: Responsible for maintenance of the organisation’s marketing database, responsible for data extraction and develops strategy for targeted marketing campaigns
- Digital Distribution Manager: The role is to define, execute and manage a holistic digital channel strategy to ensure that a company implements the needed digital capabilities to deliver an enhanced customer experience
- Agile Marketing: Agile marketing is an organizational effectiveness strategy that uses self-organizing, cross-functional teams doing work in frequent iterations
Post COVID19 parameters must be included in Location Analysis Frameworks
After several board room discussions, we decided to bring on post covid19 analysis frameworks. There are several sub-factors, but mainly we have included these factors
Network strength
Internet infrastructure in the location
Work from home favorability
Economic viability of the location to have proper work from home infrastructure
Time Zone Overlap
Overlap with Headquartered location
Work Visa Restriction
Between the evaluated location and the Headquartered location (for future on-demand travel needs)
Mexico City for the US and Romania for Europe?
As more people work from home, companies are evaluating overlapping time zones with low-cost talent. Mexico city is emerging as that potential option for the US, and Romania is emerging as a feasible option for Europe. Here are some details around these locations (high level).
Mexico City could be a potential option for Cloud roles (small talent).Here is a snapshot of the Cloud role in Mexico city.
Mexico City Snapshot for Cloud
Centers in Eastern Europe are growing
