by sumit kumar | Dec 21, 2021
COVID-19 upended the conventional sales approach far more than anyone’s imagination. Omnichannel became the new normal during the crisis and will be pivotal as we advance. B2B leaders are tapping this new mode of selling their offerings to prospects, as most of...
by sumit kumar | Feb 24, 2021
Modern consumers have more sway over brands than they used to before the advent of social media. In such an environment, the success of any customer-facing organization depends on the customer experience they offer. The goal is to provide consumers with meaningful...
by sumit kumar | Oct 21, 2020
2020 began as just another year of record sales and positive outlooks for the retail industry. However, the pandemic threw a wrench into the well-oiled supply-chain ecosystem. Production & distribution models that took well over a decade to be perfected instantly...