Content Writer for B2B SaaS Product

Location: Bangalore
Employment Type: Full-Time
Experience Level: Minimum 3 Years

Job Overview:
We are seeking a talented and creative B2B Content Writer with a strong background in generating high-quality content for business-to-business (B2B) marketing. The ideal candidate will be responsible for creating a variety of content types including blogs, whitepapers, video scripts, case studies, and infographics. This role requires excellent research skills, a deep understanding of B2B marketing, and the ability to craft content that speaks directly to business audiences, driving engagement and conversions.

Key Responsibilities:

• Create compelling B2B content such as blogs, whitepapers, eBooks, video scripts, infographics, case studies, and more.
• Conduct in-depth research on industry trends and audience preferences to produce insightful, data-driven content.
• Collaborate with marketing and product teams to develop content strategies aligned with business goals.
• Optimize content for SEO to enhance visibility and reach within target markets.
• Write engaging scripts for video content that convey complex information in a clear and concise manner.
• Develop content that supports lead generation, nurturing, and sales enablement initiatives.
• Ensure all content is aligned with brand guidelines and messaging.
• Analyze content performance metrics and iterate on strategies to improve engagement and effectiveness.

Qualifications:

• Bachelor’s degree in Mass Communication, Journalism, Marketing, or a related field.
• A minimum of 3 years of experience in B2B content creation, preferably within a marketing or communications role.
• Proven experience in writing for various content formats such as blogs, whitepapers, case studies, and video scripts.
• Strong understanding of SEO best practices and experience optimizing content for search engines.
• Excellent written and verbal communication skills, with the ability to simplify complex information for business audiences.
• Proficiency in content management systems (CMS) and project management tools.
• Experience collaborating with cross-functional teams, including marketing, sales, and design.
• Strong attention to detail and the ability to meet deadlines in a fast-paced environment.

Preferred Qualifications:

• Experience in industries such as technology, finance,media or professional services.
• Familiarity with digital marketing strategies including lead generation, nurturing, and conversion.
• Strong portfolio showcasing B2B content across different formats.