by Draup Team | Mar 7, 2025
With 85 million jobs projected to go unfilled due to the ever-widening skills gap—leading to $8.5 trillion in unrealized revenue by 2030—workforce planning teams have a lot to cover. While they work on closing the skill gaps for their respective organizations, they...
by Draup Team | Mar 5, 2025
The success of your Account-Based Marketing (ABM) motions relies on getting past the first hurdle—getting your account-focused positioning and messaging right. However, 76% of C-level executives (often, targets of such campaigns) say they are frustrated with a lack of...
by Draup Team | Mar 4, 2025
“In my ideal world in the future, sales won’t be seen as somebody trying to sell you something. It’s about somebody trying to help you get where you want to be.” This vision from Lesia Nikolaieva, AVP of Sales Enablement at GlobalLogic (a...
by Draup Team | Feb 19, 2025
Account-Based Marketing (ABM) has become a cornerstone strategy for businesses looking to scale enterprise sales. ABM offers a targeted, data-driven approach to connecting with high-value accounts – emphasizing precision and personalization over broad, generalized...
by Draup Team | Feb 17, 2025
Addressing the skills gap is essential for organizations to remain competitive. A robust skills architecture aligns workforce capabilities with strategic objectives, enabling businesses to navigate market dynamics and capitalize on opportunities. Effective skills gap...
