Accelerating Large Account Growth

How AI and 3rd-Party Data Enhances Strategic Account Planning

As deal cycles lengthen and buying groups expand, the smartest GTM teams are ditching static playbooks in favor of AI-powered, data-driven planning.

In this whitepaper, explore how this next-gen account planning model powers real results with:

Smarter Prioritization – Unify 1st-, 2nd-, and 3rd-party data to surface the highest-value opportunities—before your competitors do.
Faster Engagement – Get instant visibility into buying signals, stakeholder shifts, and ecosystem movements so your reps know who to reach, when, and why.
Personalized Playbooks – Arm your teams with enriched account views and ready-to-use talking points tailored to each customer’s evolving context.

The Sales Leader’s Guide to Scalable Pipeline in 2025

Trusted by Leading Innovators

Unlock Growth in Strategic Accounts with AI + External Data

In 2025, strategic account planning is no longer a once-a-year exercise—it’s a real-time, revenue-driving engine. As deal cycles slow and buying groups expand, legacy account planning models just can’t keep up. This blog explores how AI and external data-driven intelligence are transforming strategic account planning—from static slides to real-time revenue engines. Discover how leading GTM teams are using data to prioritize smarter, engage faster, and drive impact at scale.

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Customer Spotlights

We’re happy with how Draup helps us quickly find the right information for our key accounts. We appreciate the responsiveness and swiftness in turning around the custom reports we need. Big thanks to the amazing team at Draup for their hard work and dedication. They’ve made a big difference in enhancing the way we can collate client insights and derive actions from them.

Aman Bhardwaj
Associate Manager – Marketing, KPIT

I think the intelligence we got through the Draup platform, & their services has been incredible & allowed our sales team to target better. Draup’s deep data helps our sales team understand target customers and key accounts. It helps us understand their problem and deliver the right solutions on time. Draup is a key partner for our Sales and Marketing strategies. Draup has been instrumental in helping us achieve our goals.

Sameer Shariff
CEO, Impelsys