by sumit kumar | Apr 10, 2025
Traditional account-based marketing (ABM) often relies on fixed frameworks like lead scoring, static buyer personas, and scheduled outreach sequences. While effective in theory, these rule-based systems fall short in dynamic enterprise sales environments. ...
by sumit kumar | Apr 7, 2025
Traditional Customer Relationship Management (CRM) systems depend on static data and manual updates, leading to outdated insights, missed opportunities, and impersonal customer interactions. Notably, 30% to 70% of CRM implementations fail due to these reasons,...
by sumit kumar | Mar 25, 2025
The global market for GCCs is projected to grow from $64.6 billion to $105 billion by 2030, reflecting the rapid expansion of enterprise centres worldwide. This surge creates prime opportunities for solution providers – but only if they can spot the signals...
by sumit kumar | Mar 17, 2025
Cross-selling or upselling generates 42% more revenue than solely focusing on acquiring a new account. However, enterprise sales teams often miss these opportunities due to a lack of real-time account intelligence such as business priorities, executive movements, tech...
by sumit kumar | Mar 13, 2025
A key challenge in account planning for enterprise ABM is not just finding accounts from your Serviceable Obtainable Market (SOM), but also shortlisting the ones with high potential, identifying the correct time to engage – thus edging out your competitors...