Agentic AI-powered Account Planning for Account-Based Marketing
Traditional account-based marketing (ABM) often relies on fixed frameworks like lead scoring, static buyer personas, and scheduled outreach sequences. While effective in theory, these rule-based systems fall short in dynamic enterprise sales environments. ...
Beyond CRM: Tapping Into 3rd-Party Data to Drive Enterprise Growth
Traditional Customer Relationship Management (CRM) systems depend on static data and manual updates, leading to outdated insights, missed opportunities, and impersonal customer interactions. Notably, 30% to 70% of CRM implementations fail due to these reasons,...
Spot Early Expansion Signals: Use Sales Intelligence to Target High-Value Accounts with ABM Strategy
The global market for GCCs is projected to grow from $64.6 billion to $105 billion by 2030, reflecting the rapid expansion of enterprise centres worldwide. This surge creates prime opportunities for solution providers – but only if they can spot the signals...