by sumit kumar | May 5, 2025
Traditional account planning is critical for driving growth and strengthening customer relationships, but it is often plagued with inefficiency, is time-consuming, and repeatedly under-optimized. One of the biggest culprits for this is account research. It’s where...
by sumit kumar | Apr 23, 2025
In this episode of Draup Dialogues, industry veteran John Pender joins Tanya Early, VP of Sales at Draup, for a conversation on how AI is transforming HR strategy – and more importantly, how HR leaders can link these advancements directly to business...
by sumit kumar | Apr 17, 2025
ABM and partner-facing teams usually work in silos, following different KPIs and processes. This lack of connection makes collaboration and alignment difficult. Partner Ecosystem Intelligence is changing that by offering a network-driven view of target accounts. This...
by sumit kumar | Apr 16, 2025
Most GTM teams don’t lack tools – they lack visibility. Buyer roles evolve, org structures shift, and business priorities change faster than revenue teams can react. Yet many strategies still rely on outdated assumptions, static contact lists, and...
by sumit kumar | Apr 14, 2025
In enterprise software, revenue is getting harder to win—and even harder to forecast. Buying groups are expanding. Deal cycles are slowing. And every dollar of spend is under tighter scrutiny. In response, most GTM leaders are doubling down on their largest,...