31 Mar 2021Media & Entertainment
This week in Media & Entertainment: New acquisitions to enable cross-platform gaming capabilities

Latest Industry Insights from Draup Braindesk

The last decade has seen exponential changes in how consumers view media, how businesses create those media and how marketers advertise on them. Cable TV, for example, lost an unprecedented number of customers in Q3 of 2018, according to The Wall Street Journal, as people opted for subscription-based TV services and Gaming platforms also heading towards technological advancement. Media and Entertainment companies are now focusing on the development of digital entertainment platforms.

  • Paramount Pictures is currently working with numerous outsourcing partners majorly involved in System Integration, Application Development & Maintenance, Data Warehouse, and Broadcasting related engagements.
  • Nintendo kept its focus on developing Game joysticks, Portable gaming consoles, Nintendo Switch, and Wii U. The company developed new online games to connect worldwide customers in one link together and conducted gaming events where the company gained many fans in the Asian market.  

Combining the strengths to accelerate the product portfolio paved the way and bridged the gap in Expertise and Knowledge.

  • MGM partnered with Audio Up, the podcasting company, to launch a podcast content production studio, platform, and network. This partnership will accelerate MGM’s expansion into new storytelling platforms, and the company also partnered with TCG Entertainment Rocky and Legally Blonde Concert Series to begin in July 2021. This partnership with TCG Entertainment to grow MGM’s portfolio of live events.  
  • NBCUniversal partnered with PayPal to launch One Platform Commerce to unify a growing array of commerce initiatives like ShoppableTV, NBCUniversal Checkout, and Shop Telemundo.  
  • Warner Bros. focuses on the development of media-related products through digital technologies.  
  • Partnered with Cinelytic to develop an AI management tool.
  • Launched Hybrid Distribution Model to provide support for films and creative partners.
  • Partnered with Plex for streaming services.
  • Expanded its product portfolio for the Harry Potter Flagship Store.

Latest Reports Published in Draup

Paramount Pictures Account Intelligence Report: Paramount is keen on developing its beauty app, streamlining its series, and enhancing digital workflows for better interactions. Read More>>
MGM Studios (Pictures) Account Intelligence Report:  MGM focuses on film rights acquisition and portfolio expansion to develop its content in new storytelling formats. Read More>>

Key Funding Alert

Pocket Aces raises debt funding of Rs 17 Cr by Stride Ventures Link 
As part of the transaction, Stride will be a strategic partner in Pocket Aces’ growth journey with their customized offerings and deep relationships across banks and corporates. Read More>>

Startup Spotlight

Company –  Pixelogic Media 
HQ Location – Greater Los Angeles Area, US
Total Funding – USD 45.7 Mn
About: Pixelogic is a global provider of content localization and distribution services for the media and entertainment industry. Read More>>

Key Insights and Signals in Media and Entertainment

Partnerships
Bauer Media Group and Serviceplan launch Bauerserviceplan – The Content Company 
The joint venture, headquartered in the House of Communication Berlin, will be involved in content marketing and corporate publishing. Read More>>
Artist Tate McRae + Sony partner to create a mind-blowing visual 3D immersive experience for her hit “you broke me first” 
Sony’s ‘Spatial Reality Display’ allows viewers experience Tate’s “you broke me first” in a previously unimaginable immersive way, with a beautifully choreographed dance routine Tate created specifically for the collaboration. Read More>>
Toybox & Warner Bros. consumer products to develop toy range  
Customers will be able to buy a range of toys starting with DC’s Batman, Superman and Wonder Woman by purchasing Toybox Bolts, an online currency unique to the Toybox platform. Read More>>
Facebook adds a path to partnership for its Level Up creators  
To be eligible for the Level Up program, gaming creators on Facebook must stream games for four hours in the prior two weeks on at least two separate days in that same period. Read More>>
Nerd Street Gamers expands Riot Games partnership 
The new agreement will see NSG operate and produce all three stages of the North American VALORANT Champions Tour (VCT). Read More>>
Mars enlists Tastemade for DIY Easter videos on Pinterest 
The DIY video for Dove Chocolates shows how to craft a garland by running a string through the holes in plastic Easter eggs, while the hack video demonstrates how to dye Easter eggs without using an egg dipper in a way that is easy for kids and is less messy. Read More>>
Roku’s strategic alliance with Nielsen 
The partnership will help shape the future of media measurement and TV advertising in a streaming-first market. Read More>>
Mergers and Acquisitions
Microsoft acquires another gaming platform 
The USD 7.5B deal includes Bethesda sub-studios like Dishonored developer Arkane, Wolfenstein studio MachineGames, Doom maker id Software, and The Evil Within studio Tango Gameworks. Read More>>
Epic Games acquires RealityCapture creator capturing reality 
Epic is looking to utilize and integrate Capturing Reality’s photogrammetry software into the Unreal Engine — making it easier for developers to upload images and create photorealistic 3D models in games. 
Read More>>
Sugar Cosmetics acquire rights from Warner Bros Media to launch the Wonder Woman collection 
The products of the Sugar X Wonder Women collection will be available at the Sugar Cosmetics’ exclusive stores, kiosks across the country until March 2022. Read More>>
Zynga acquires Echtra Games  
This acquisition will aid Zynga in its mission to become a cross-platform company, expanding beyond the mobile market. Read More>>
Snap-on acquires Dealer-FX Group, Inc. 
This acquisition complements and expands on Snap-on’s existing OEM and dealership business in its Repair Systems & Information (“RS&I”) Group that provides electronic parts catalogs, an essential tool, and diagnostics programs, and custom analytics to OEMs and more than 50,000 dealerships, globally. 
Read More>>
Hippo strikes USD 5B SPAC deal with LinkedIn, Zynga founders 
The deal includes a USD 550M PIPE, or private investment in a public entity, from investors including Dragoneer, homebuilding giant Lennar, Ribbit Capital, and several unnamed mutual funds. Hippo will get USD 1.2B in cash from the IPO. Read More>>
Executive Movement
Games Workshop hires ex-Hasbro exec Finn Arnesen in ‘Warhammer’ content push 
Arnesen is tasked with mining the extensive Warhammer universe to develop content for global broadcasters and platforms. Read More>>
Google hires Nigel Walsh from Deloitte as MD Insurance 
In his new role, Walsh will work alongside Dr. Henna Karna, who has a focus on Global Re/Insurance and Risk Management Industry Solutions at Google. Read More>>
Former Microsoft, Bungie Exec Carlos Sanchez joins Riot Games 
Sanchez worked at Microsoft for nine months in its Xbox division as principal program manager for product-led inclusivity and served as co-lead of Xbox LatinX. Read More>>
Reddit enlists previous Snap executive Drew Vollero as first CFO 
Vollero, who has also worked at toymaker Mattel Inc., will lead Reddit’s finance team starting later this month and report to Jen Wong, the company’s chief operating officer. Read More>>
Activision Blizzard hires Bush-Era torture apologist as a chief compliance officer 
Frances F. Townsend will oversee making sure the company does not run afoul of the varying laws and regulations throughout all the countries the Call of Duty maker does business in. Read More>>
New Product Development
3-D augmented reality glasses from Facebook 
The company’s Reality Labs aims to develop lightweight, stylish glasses that will allow wearers to engage with family and friends safely and regardless of geographical distance. Read More>>
Mukesh Ambani’s Reliance is developing JioBook, a low-cost 4G-enabled laptop 
The “larger-screened device” is expected to run a version of Android OS — which could be dubbed JioOS — and will bundle Jio’s suite of apps that can be accessed through a Jio 4G LTE connection. Read More>>
Google working on ‘Wolverine’ Project, a device that enables ‘superhuman hearing’ 
The wearable device will allow its users to isolate a single person’s voice from a crowd. Read More>>
Square Enix is working on a remake with the developer of 2020’s Panzer Dragoon 
The unannounced remakes will feature new visuals while maintaining the same gameplay and scenario from the original game versions. Read More>>
Epic Games develops a free DMX sample project for lighting control with Unreal Engine 
With Unreal Engine’s support for DMX, professionals in live events, broadcasts, and more are empowered to use real-time rendering for accurate lighting previsualization. Read More>>
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