17 Mar 2021Media & Entertainment
This week in Media & Entertainment: Companies bolster gaming experience through blockchain

Latest Industry Insights from Draup Braindesk

Artificial Intelligence strives to improve user experience by providing advanced recommendation engines and creating new users to integrate mobile AR/VR in media and entertainment

  • Walt Disney invests USD 7.8M in TYFFON to develop VR-based design & animation applications for mobile devices. 
  • Snap enhances platform capabilities with the integration of Augmented Reality to magnify the user experience through feature innovation. 

Companies are optimizing advertising platforms and operations by multiplying the investments on audience intelligence, analytics, and data management platforms to manage more robust segments and customer profiles efficiently. 

  • Vox Media creates a digital-first content management system that integrates content and advertising. 
  • Sanoma partners with Mendix to streamline the production process for 80+ magazines on a single platform. 

Sophisticated planning tools, advanced analytics and machine learning are being applied to content production to optimize human and technical resources

  • Warner Bros partners with Cinelytic, an LA startup that uses machine learning to predict film success. 
  • AWS and Netflix use ML-powered security to analyze data access patterns. 

There are opportunities high for digital technologies and automation to lead distribution teams for enhancements in document workflow and publishing various formats to delivery

  • Comcast launches a comprehensive global ad management solution that automates media workflows from planning and distribution. 
  • CBS invests in Kapital Entertainment to distribute the content and generate more significant revenue through deals with streaming video providers.

Latest Reports Published in Draup

Roku, Inc. Account Intelligence Report: Roku enhances its business through streaming products and services, helping marketers with automated bidding and self-service software solution to manage ad campaigns. Read More>>
Bloomberg Account Intelligence Report: Bloomberg is keen on helping decision makers to make faster and smarter decisions through its innovative technology solutions. Read More>>

Key Funding Alert

6AM City: The Fastest Growing Newsletter-First Local Media Company in the United States to Expand Nationally in 2021 
6AM will double the size of the company starting with the newsletter launch of NASHtoday (Nashville, TN) in March, to join 7 existing southeastern markets and 300,000+ subscribers. Read More>>

Startup Spotlight

Company – Restream 
HQ Location – Austin, Texas Area, USA 
Total Funding – USD 53.4 Mn
Type – Media & Entertainment
About: Restream is a multi-streaming solution that allows producers to analyze and interact with their viewers across platforms. Read More>>

Key Insights and Signals in Media and Entertainment

Mergers and Acquisitions
Altice USA buys Morris Broadband in USD 310M deal 
The $310 million will expand Altice’s operations in North Carolina where it already has a presence through its 2015 acquisition of Suddenlink. Read More>>
Pinterest’s Irish arm buys IP portfolio from parent in €524m deal 
The Irish arm of Pinterest owes other group companies more than USD 670 million (€556 million) after acquiring the entire intellectual property (IP) portfolio of its immediate parent at the end of 2019. Read More>>
Brandwatch is acquired by Cision for USD 450M  
The move combines two large players to offer a broad range of services, from PR to marketing and online customer engagement. Read More>>
New acquisition cements Fusion5 dedication to Microsoft Stack 
Fusion5 will finalise the acquisition of a highly-regarded Microsoft practice, Topaz Solutions. Read More>>
Rivals round on Virgin Media, O2 UK tie-up  
The merged business would pursue increased uptake of fixed/mobile bundles benefitting from its converged and vertically integrated operations. Read More>>
Former Disney executives Mayer and Staggs plan new SPAC  
Kevin Mayer and Thomas Staggs plan to raise USD 300 million in an initial public offering for a new special purpose acquisition company (SPAC). Read More>>
HP to snap up HyperX for USD 425M, boosts gaming portfolio 
The transaction is likely to boost technology HP’s growth in peripherals and expand its gaming network. Read More>>
Partnerships
Gaming giant Ubisoft partners with ethereum-based NFT platform Sorare
The new blockchain-driven experience will allow players to select a five-person team each week to compete for points. Read More>>
Nasscom launches program to accelerate AI-led innovation in India   
The AI led program (in collaboration with Microsoft) will help in recognizing the innovators for their successful AI implementation at the Xperience AI Summit of NASSCOM. Read More>>
Telenor partners with Spotify 
This collaboration will allow Telenor Pakistan customers to subscribe to Spotify Premium through their Telenor mobile balance and enjoy unlimited. Read More>>
Vodafone Giants partners with Deloitte Gaming 
With this partnership Deloitte Gaming has become a strategic partner for the business development of Good Game Group, with both entities working together to improve the data analysis processes of the esports sector. Read More>>
Executive Movement
ByteDance names head of China news unit as global TikTok R&D chief 
Beijing-based ByteDance plans to move the chief of its Chinese news aggregator Jinri Toutiao, Zhu Wenjia, to Singapore to head global research and development for its hit short video app TikTok. Read More>>
Entercom hires Showtime exec. 
Brian Swarth will work closely with Entercom’s radio and streaming divisions to develop strategic and creative ways to grow podcast listenership. Read More>>
Warner Bros. TV’s Jeff Tobler joins Ava DuVernay’s Array as chief marketing officer 
Tobler will be responsible for leading all aspects of brand, marketing and communications strategy across the quartet of companies that includes Array Filmworks, Array Alliance, Array Crew, which launched last week, and Array Releasing. Read More>>
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