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Tech expertise is proving to be the missing ingredient for success for SPMs
Digital disruption has necessitated the need for large enterprises and startups to launch customer-facing software products and solutions. Enterprises see the benefit in having their own customer-facing products as opposed to relying on external solutions. This trend has given rise to the new age product manager’s role.
Enterprises now demand more out of the traditional product manager to be able to handle the technical aspects of their products thereby making it one of the more sought after roles in tech. Companies are also constantly collecting data from their products to help them extract trends and find innovative ways to create value. Here is a look at how the product manager’s role has transcended.
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