Insights

How organisations leverage inhouse engineers for product management

As the software industry matured, its products became more customer-focused, and companies realised the wisdom in applying the same principles of consumer product management to their products. Product managers need to envisage the software from start to finish and have the ability across design, development and strategy to ensure that all 3 modules are well aligned with the final solution.

Google adopted newer ways for Product Management by structuring different product teams across data science, AI/ML etc. and appointed leaders with relevant technical expertise and project management skills. Organisations are leveraging various reskilling programs through online and offline courses for both technical (R, SAS, SQL etc.) and project management skills to elevate inhouse software engineers to product management.