Why Forward-Looking GTM Teams Are Investing in AI Sales Intelligence Tools 

by sumit kumar | Apr 16, 2025

Most GTM teams don’t lack tools – they lack visibility.  Buyer roles evolve, org structures shift, and business priorities change faster than revenue teams can react. Yet many strategies still rely on outdated assumptions, static contact lists, and...

How to Leverage Sales Intelligence for Better Prospecting

by Draup Team | Jul 21, 2023

Finding the proper prospects and engaging with them is essential for success in the quick-paced and fiercely competitive world of sales.  Traditional prospecting techniques frequently include making blind contact with possible leads. However, the development of sales...

How Sales Teams Can Harness Sales Intelligence to Align with Marketing Efforts

by Draup Team | Apr 6, 2023

Sales intelligence includes technologies that help sales teams understand customers, markets, and competitors. Sources of data include:  Customer profiles  Buying patterns  Customer surveys  Financial reports  Intent data  Competitive analysis  Social media...

B2B Sales Intelligence — What To Expect When You Are Prospecting

by Draup Team | Nov 9, 2020

When a potential lead meets your product for the first time and exhibits interest in getting to know the product better, that is a prospect for you.   Not all leads can be prospects, but all prospects are leads. Acquiring a prospect is more complicated than acquiring...

Sales Intelligence 3.0 – Are We There Yet?

by Draup Team | Nov 2, 2020

Strategy and tactical-driven operational ecosystems affiliated with marketing, human resources, and accounting have a plethora of tools to improve productivity and help in making informed decisions.   The feasibility of a suitable and powerful prospect-finding and...