Generative AI in Sales Enablement: A Good Bet?
Sales enablement is a strategic approach that equips sales teams with the necessary tools, resources, and information to engage with customers in the sales process effectively. It encompasses various activities, including training and onboarding, content...
The Ultimate Guide to Creating a B2B Sales Enablement Playbook in 2023
The B2B sales landscape is evolving rapidly. Buyers now demand personalized experiences, and sales teams need the right tools to meet their expectations. B2B Sales enablement is the key to success—a strategic approach that equips sales teams with the resources they...
Sales Enablement Metrics: Measuring the Impact of Sales Enablement Programs on Revenue
A well-designed sales enablement program should have a measurable impact on sales results and revenue. However, identifying and tracking these sales metrics can be challenging, and it requires a collaborative effort between your Sales Ops team and frontline sales...