by sumit kumar | Aug 24, 2022
The success of your sales efforts depends largely on the quality of your sales prospect lists. You may be the best salesperson in your organization, but what if the prospects aren’t the best ones for your product? Prospecting is not a one-time activity; it is a...
by sumit kumar | Nov 26, 2021
A buyer persona is a fictional character you create to represent the types of people you will target and create a better user experience. Ideal Customer Profile (ICP) determines who would benefit the most from your solution/product/ service. It defines the...