by Draup Team | Dec 19, 2023
Positioning and messaging stand as the foundational pillars for a robust Go-To-Market (GTM) strategy, steering businesses toward sustained growth. Without a clear, resonant positioning and messaging framework, even the most innovative products can get lost in the...
by Draup Team | May 19, 2023
85% of B2B companies believe data is their most valuable asset, yet only 29% are confident in their ability to use it effectively. This highlights a significant gap in utilizing data for driving business growth. By adopting a well-crafted Go-to-Market strategy,...