by sumit kumar | Dec 18, 2024
Global enterprises are pushing their Account-Based Marketing (ABM) teams to optimize resources—time and cost—while still consistently winning high-value accounts. However, traditional ABM processes often face a critical bottleneck: inefficient data management. This...
by sumit kumar | Oct 25, 2024
In the past two decades, ABM has emerged as an effective solution to win high-value enterprise deals. This approach identified high-value accounts and helped in planning tailored strategies to win over accounts. However, ABM teams frequently end up having extended...
by sumit kumar | Aug 30, 2024
Account-based marketing is definitely the most critical component of go-to-market workflow, for enterprise technology businesses. It identifies low-hanging opportunities, primary stakeholders, their priorities, and technology purchasing patterns within target...
by sumit kumar | Aug 22, 2024
A decision-making hierarchy is a structure through which organizational decisions are made. It reflects the probable roles, responsibilities, and KPIs of stakeholders in the decision-making process. In the past, gaining insights into a target account’s organization...
by sumit kumar | Jan 11, 2024
Proactively making data-driven decisions involves utilizing insights from available data before challenges emerge or opportunities slip away. This strategy involves ongoing analysis of both real-time and historical data to predict trends, enhance processes, and...