AI-Powered ABM: Optimize and Accelerate Sales Cycles
In the past two decades, ABM has emerged as an effective solution to win high-value enterprise deals. This approach identified high-value accounts and helped in planning tailored strategies to win over accounts. However, ABM teams frequently end up having extended...
Account Planning: Aligning AI-Powered Sales Intelligence with Account-Based Marketing Strategy
Account-based marketing is definitely the most critical component of go-to-market workflow, for enterprise technology businesses. It identifies low-hanging opportunities, primary stakeholders, their priorities, and technology purchasing patterns within target...
Understand Buyer Organization Structure for Your ABM Motion with AI
A decision-making hierarchy is a structure through which organizational decisions are made. It reflects the probable roles, responsibilities, and KPIs of stakeholders in the decision-making process. In the past, gaining insights into a target account’s organization...