by Draup Team | Nov 18, 2024
Account-Based Marketing (ABM) has transformed enterprise sales by shifting focus from broad TAM-level targeting to precise micro-targeting of high-value accounts using real-time, account intelligence. Manually compiling and analyzing account intelligence from diverse...
by Draup Team | Sep 21, 2023
The sales process has changed from using conventional techniques like cold calling and in-person encounters. AI is shaping today’s sales processes and is changing sales operations. Early data analysis and automation systems laid the foundation for AI that enabled...