by sumit kumar | Apr 10, 2025
Traditional account-based marketing (ABM) often relies on fixed frameworks like lead scoring, static buyer personas, and scheduled outreach sequences. While effective in theory, these rule-based systems fall short in dynamic enterprise sales environments. ...
by Draup Team | Mar 13, 2025
A key challenge in account planning for enterprise ABM is not just finding accounts from your Serviceable Obtainable Market (SOM), but also shortlisting the ones with high potential, identifying the correct time to engage – thus edging out your competitors...
by Draup Team | Mar 10, 2025
Losing a high-value deal to a competitor at the last moment? You’re not alone. Many enterprise businesses still rely on traditional account planning, missing out on critical market intelligence that could give them a competitive edge. AI-powered sales...
by Draup Team | Feb 13, 2025
Finding the right decision-maker isn’t about job titles—it’s about knowing who truly takes the deal forward. Influence stems from budget ownership and direct alignment of KPIs— and not just seniority. Yet, sales teams often make three critical mistakes that stall...
by Draup Team | Dec 6, 2024
Traditional account-based marketing (ABM) often struggles with inefficient workflows and missed opportunities due to a lack of deep market data. Manual research, data compilation, and outdated insights into industry workloads, emerging use cases and shifting...
