by Draup Team | Feb 7, 2024
In the fast-moving world of modern-day sales, identifying the right accounts to target can make all the difference between hitting quotas and falling short. “More than 85% of B2B buyers accept meetings with salespeople who reach out to them”. That is why effective...
by Draup Team | Sep 14, 2023
Account Based Marketing (ABM) is a powerful strategy for businesses to engage specific high-value accounts with personalized messages and offerings. It is a strategic approach that uses the combined expertise of sales and marketing teams to target select accounts...
by Draup Team | Aug 1, 2023
In today’s competitive business landscape, personalization has emerged as a critical factor in successful sales strategies. Generic, one-size-fits-all approaches are no longer effective, and customers need a personalized experience. Account-Based Selling (ABS)...
